A highly sensitive analytical method based on Au nanoparticles rationally tailored with recognition elements uracil-5-carboxylic acid (UCA) and 2,4,6-trinitrobenzenesulfonic acid (TNBS) for the visual sensing of melamine at the parts-per-billion (ppb) level is described. The tailored Au nanoparticles function as an excellent color indicating reporter and it recognizes the target analytes by triple hydrogen-bonding or charge-transfer interaction in aqueous solution. The interaction of melamine with UCA- or TNBS-tailored reporters induces a rapid visible color change due to the aggregation of reporters. The color change was spectrally monitored to precisely quantify the amount of melamine. The charge-transfer interaction of melamine with TNBS-tailored reporter brings a remarkable change in the spectral signature even at the ppb level. Such an interaction paves the way for the detection of melamine at the 5 ppb level, which is well below the safety limit set by UN food standard commission. This method is highly selective and the common interfering analytes such as cyanuric acid, cytosine, glucose, thymine, uracil, etc., do not interfere in the sensing of melamine. The practical utility of the method is demonstrated by quantifying the amount melamine in real samples.