Efficient directional excitation of planar surface plasmon polaritons (SPPs) has important and wide applications in micro–nano photonic technology. Recently, by using the geometric phase and spin–orbit interaction, catenary structures have been applied to the directional control of SPPs and showed excellent performance. However, due to the need to use the chirality of the subwavelength catenary apertures, the previously studied systems were only suitable for circularly polarized light. Here, based on a catenary metasurface we theoretically design and experimentally demonstrate a SPP directional launcher used for linearly polarized light. The numerical calculation results show that the directional extinction ratio reaches up to 35 dB under the normal incidence of p-polarized light at 750 nm which is 5 dB higher than the maximum extinction ratio in the existing results as we know. The experimental results show that the resonant wavelength position, bandwidth and extinction ratio change trend well match the theoretical results. The physical mechanism is analyzed and it is found that the asymmetric quadrupole mode is the key factor leading to the directional SPPs which is completely different from the geometric phase modulation mechanism to excite the directional SPPs of circularly polarized light in the catenary metasurface. These principles and methods could open new doors for future chip-level photonic device or system design such as multi-directional beam splitters and polarization detectors.