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Optimal Design of Internet-Based Auctions

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Abstract

Online auctions are a profitable, exciting, and dynamic part of electronic commerce, and behave in ways, which do not match classical auction theory. This paper models an online auction in terms of a Markov chain on a state space defined by the current price of the item and the number of bidders who have been previously “bumped”. It provides a mathematical model, some approximations, which were necessary to convert it into a tractable problem and solutions to a small and a medium-sized theoretical auction. The model results were validated through a comparison with real-world online auction data, showing promise as a predictor of final auction prices. The results of the auction model are also useful in solving an optimization problem that incorporates inventory management considerations in determining optimal auction size.

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Segev, A., Beam, C. & Shanthikumar, J.G. Optimal Design of Internet-Based Auctions. Information Technology and Management 2, 121–163 (2001). https://doi.org/10.1023/A:1011411801246

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  • DOI: https://doi.org/10.1023/A:1011411801246

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