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> Sports Economics

Sports Economics

Authors

Roger D. Blair, University of Florida
Published 2011

Description

Sports Economics, the most comprehensive textbook in the field by celebrated economist Roger D. Blair, focuses primarily on the business and economics aspects of major professional sports and the NCAA. It employs the basic principles of economics to address issues such as the organization of leagues, pricing, advertising and broadcasting as well as the labor market in sports. Among its novel features is the candid coverage of the image and integrity of players, teams, managers and the leagues themselves, including…

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Key features

  • Most comprehensive undergraduate textbook on sports economics in the marketplace
  • Covers themes not explored in rival texts, such as misconduct, cheating, discrimination, steroids
  • Usable at community colleges and MBA programs as well as undergraduate courses

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