Light at the end of the tunnel: Visitors' virtual reality (versus in-person) attraction site tour-related behavioral intentions during and post-COVID-19
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Omar S. Itani earned his Ph.D. from the University Texas Arlington. Dr. Itani is an Assistant Professor of at the Lebanese American University. Dr. Itani's research studies the cross-section of technology and consumer behavior. His research interests also include relationship and strategic marketing, and sales management. His research has appeared in multiple journals including the Organizational Behavior and Human Decision Processes, Journal of Business Research, International Journal of Hospitality Management, Industrial Marketing Management, Journal of Business Ethics, among others.
Linda D. Hollebeek, Ph.D. is Senior Associate Professor at Montpellier Business School and Full Professor at Tallinn University of Technology (Adj.). Her research centers on customer/consumer engagement and interactive consumer/brand relationships and value. Her work to date has appeared in the Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Interactive Marketing, Industrial Marketing Management, Journal of Business Research, and European Journal of Marketing, among others. She is Associate Editor of the European Journal of Marketing and is currently guest editing Special Issues/Sections on Customer Engagement for the Journal of Service Research and the International Journal of Research in Marketing. She is also co-editor of The Handbook of Research on Customer Engagement (2019, Edward Elgar).