Consumer perception data and scientific arguments about food packaging functionalities for fresh strawberries

This data article contains data characterizing consumer perception and scientific arguments about food packaging functionalities for fresh strawberries. These data are associated with the article “Choice of environment-friendly food packagings through argumentation systems and preferences” (see Yun et al., 2018). These data are stored in a public repository structured by an ontology. These data could be retrieved through the @Web tool, user-friendly interface to capitalize and query data (Buche et al., 2013; Guillard et al., 2017). The @Web tool is accessible online at http://pfl.grignon.inra.fr/atWeb/.


a b s t r a c t
This data article contains data characterizing consumer perception and scientific arguments about food packaging functionalities for fresh strawberries. These data are associated with the article "Choice of environment-friendly food packagings through argumentation systems and preferences" (see Yun et al., 2018). These data are stored in a public repository structured by an ontology. These data could be retrieved through the @Web tool, userfriendly interface to capitalize and query data (Buche et al., 2013;Guillard et al., 2017). The @Web tool is accessible online at http:// pfl.grignon.inra.fr/atWeb/.
& 2018 The Authors. Published by Elsevier Inc. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).

Subject area
Consumer perception More specific subject area Food packaging functionalities Type of data These data could be used to rank food packaging solutions according to consumer perception and expert knowledge.
These data could serve as benchmark for other researchers coping with research on argumentation and multi-criteria decision support system.

Data
Consumer perception data are extracted from a survey upon a sample of 845 people representative of the French population in terms of age and socio-professional categories. Food packaging expert arguments have been registered during meetings of the INRA-CIRAD GloFood Pack4Fresh project. These data are stored in a data warehouse called @Web (https://www6.inra.fr/cati-icat-atweb/) in which the data management is guided by ontology (http://pfl.grignon.inra.fr/atWeb/ and [2,3] a Access to data table is provided using the DOI metadata "Link to data".

Experimental design, materials, and methods
Consumers' answers to poll are extracted from a survey upon a sample of 845 people representative of the French population in terms of age and socio-professional categories.
Description of the sample High CSP: farmers, entrepreneurs, artisan, manager, retailer, businessmen, intellectual works Low CSP: employees, workers Inactive: unemployed, students, retired persons A set of 12 questions corresponding to different criteria has been asked for each of the 4 packaging alternatives: Wood packaging, Plastic with plastic film, Plastic rigid lid, Plastic not closed. In the following, the example of question "Is Wood packaging harmful for strawberries?" involving the criterion "harmful" will be used to illustrate the transformation of consumers' answers to poll into arguments.
Accepted answers to questions are: Not agree at all Rather disagree Neither agree nor disagree Somewhat agree Totally agree Don't know Transformation of consumers' answers to poll into arguments, defined in [1], is based on a majority vote. The answers are aggregated into 3 groups: "Not agree at all" and "Rather disagree" are sum up in No group. "Totally agree" and "Somewhat agree" are sum up in Yes group "Neither agree nor disagree" and "Don't know" are sum up in Neutral group For each question, if cardinality of Neutral group is strictly superior to the sum of the cardinalities of Yes and No groups, then no argument can be generated, Else if cardinality of No group is strictly inferior to cardinality of Yes group then argument "Wood packaging is harmful for strawberries" is generated, Else then argument "Wood packaging is not harmful for strawberries" is generated. Food packaging expert arguments have been expressed after reading the arguments generated from consumers' answers.