Structure of orbitofrontal cortex predicts social influence

Summary Some people conform more than others. Across different contexts, this tendency is a fairly stable trait [1]. This stability suggests that the tendency to conform might have an anatomical correlate [2]. Values that one associates with available options, from foods to political candidates, help to guide choices and behaviour. These values can often be updated by the expressed preferences of other people as much as by independent experience. In this correspondence, we report a linear relationship between grey matter volume (GM) in a region of lateral orbitofrontal cortex (lOFCGM) and the tendency to shift reported desire for objects toward values expressed by other people. This effect was found in precisely the same region in each brain hemisphere. lOFCGM also predicted the functional hemodynamic response in the middle frontal gyrus to discovering that someone else's values contrast with one's own. These findings indicate that the tendency to conform one's values to those expressed by other people has an anatomical correlate in the human brain.

(OFC) because of signal dropout and distortion in the region. Lesion studies suggest that OFC is causally involved in central components of social influence on value. Damage to this region impairs one's ability to correctly assign value to stimuli, respond appropriately to social cues, and act appropriately during social interaction [4][5][6][7]. To investigate the relationship of OFC structure to social influence, we used volumetric-based morphometry (VBM) methods, which are unaffected by signal dropout and distortion, in the same 28 healthy adult subjects (five male) of our previous study [3]. This tested for a correlation between GM of the OFC and the tendency to conform to preferences of others (see Supplemental Experimental Procedures in the Supplemental Information available online). Some people conform more than others. Across different contexts, this tendency is a fairly stable trait [1]. This stability suggests that the tendency to conform might have an anatomical correlate [2]. Values that one associates with available options, from foods to political candidates, help to guide choices and behaviour. These values can often be updated by the expressed preferences of other people as much as by independent experience. In this correspondence, we report a linear relationship between grey matter volume (GM) in a region of lateral orbitofrontal cortex (lOFC GM ) and the tendency to shift reported desire for objects toward values expressed by other people. This effect was found in precisely the same region in each brain hemisphere. lOFC GM also predicted the functional hemodynamic response in the middle frontal gyrus to discovering that someone else's values contrast with one's own. These findings indicate that the tendency to conform one's values to those expressed by other people has an anatomical correlate in the human brain.

Structure of orbitofrontal cortex predicts social influence
In a functional magnetic resonance imaging (fMRI) study [3], we found that the brain's hemodynamic response to other peoples' preferences for music with respect to one's own, and the influence of those preferences on the brain's value-mediated response to receiving that music, correlate with the tendency to modify our values to accord with the desires of others. This highlighted some physiological dynamics of social influence on value in the brain, but did not address the structural foundations that would link social influence to developmental and evolutionary theory. Moreover, we could not reliably investigate the blood oxygenation level dependent (BOLD) signal from orbitofrontal cortex A week prior to testing, subjects provided the names of twenty pieces of music that they would like to own, but did not own yet. On the test day, subjects rated each submitted song for desirability, from 1 (low) to 10 (high). Next, subjects were told that two music 'reviewers', of whom subjects had read descriptions and rated as capable of choosing enjoyable music, had listened to each song; the subjects then performed the task illustrated in Supplemental Figure  S1. During a trial, subjects indicated their preference, given a choice of a song they had submitted and an alternative song, which they had never heard. Subjects were then told which song the reviewers preferred. Each submitted song was evaluated relative to six alternatives. After the task, subjects re-rated their desire for each submitted song. Change in desire was Open access under CC BY license.

Current Biology Vol 22 No 4 R124
tested for a linear relationship with net reviewer preference for the song (times preferred -times not preferred). The resulting coefficient, B inf (M 0.091, SD 0.17), provided a measure of tendency to conform values to values expressed by the reviewers for each subject [3].
Using VBM, we tested the relationship between B inf and OFC GM. Age, gender, total brain GM and B inf were entered into a multiple regression to OFC GM using T1weighted MRI images. B inf was linearly related to GM in a specific lateral OFC region (lOFC GM ) in both hemispheres ( Figure 1A,B). No other regions correlated with B inf in a separate whole-brain search, even at a reduced statistical threshold. A functional analysis (see Supplemental Experimental Procedures and Data) found that like B inf [3], lOFC GM predicted the functional hemodynamic response to disagreement with the reviewers about song value, in the middle frontal gyrus ( Figure 1C). This is novel evidence of an anatomical correlate of social influence on value. lOFC GM correlated with the tendency to modify desire for objects to accord with values expressed by others.
Intriguingly, the anatomical correlate of social influence was found in lateral rather than medial OFC, regions that are historically associated with monitoring of value [6]. This may be a clue as to the precise role of lateral OFC in social influence. Prior research suggests that lateral OFC is particularly tuned to punishmentwhen values require updating [6,7]. In this study, lOFC GM predicted the brain's response to disagreement about value. Correspondingly, lOFC GM may index the salience of information that conflicts with one's own (in this case, the opinions of others) or interpretation of this conflict as a punishing event. It could also index the ability to credit detected changes of value to the appropriate option, in line with competing views of lOFC function [7]. Either case might also apply in non-social contexts.
lOFC GM could reflect a single psychological trait that directly corresponds to behavior ranging from conformity to anticonformity (for example, affinity for group membership). On the other hand, it is possible that conformity and anticonformity are mediated by two separate mechanisms. For example, lOFC GM could mediate only conformity-related cognition that, when reduced, allows anticonformityrelated cognition to have a greater impact on behavior (negative B inf coefficients). It seems unlikely that conformity and anti-conformity are completely independent given that functional [3] and anatomical correlates span the whole range of positive and negative B inf values in a single brain region. However, this possibility is consistent with results obtained in a subsample of 23 subjects with B inf scores near zero or above, and in all 28 subjects when anticonforming changes of value are coded as independence (no change) (see Supplemental Information). The precise conformity-related cognition associated with lOFC GM is now an enticing question for future research.
Clinically, apparent changes of social conduct that result from atrophy or damage to prefrontal cortex [4,6] might result from a reduced tendency to adopt or even respond to values expressed by others. Developmentally, increases of conformity during preadolescence and decreases during adolescence [8] may relate directly to tandem changes in prefrontal cortex grey matter volume [9]. In evolution, the findings are consistent with the view that expansion of primate cortex may relate to a greater capacity for social learning [10]. Finally, an anatomical correlate of social influence on value suggests the existence of a biological basis for individual differences of a basic ability that allows us to represent, update and integrate the values of others in order to learn socially and manage one's reputation.

Supplemental Information
Supplemental Information includes experimental procedures, two figures, and supplemental data and can be found with this article online at doi:10.1016/ j.cub.2012.01.012.