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Table of contents
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- Book chapterNo access
Chapter 1 - Introduction and How to Use This Book
Pages 1-8 - Book chapterNo access
Chapter 2 - Quantifying User Research
Pages 9-18 - Book chapterNo access
Chapter 3 - How Precise Are Our Estimates? Confidence Intervals
Pages 19-39 - Book chapterNo access
Chapter 4 - Did We Meet or Exceed Our Goal?
Pages 41-62 - Book chapterNo access
Chapter 5 - Is There a Statistical Difference between Designs?
Pages 63-103 - Book chapterNo access
Chapter 6 - What Sample Sizes Do We Need?: Part 1: Summative Studies
Pages 105-142 - Book chapterNo access
Chapter 7 - What Sample Sizes Do We Need?: Part 2: Formative Studies
Pages 143-184 - Book chapterNo access
Chapter 8 - Standardized Usability Questionnaires
Pages 185-240 - Book chapterNo access
Chapter 9 - Six Enduring Controversies in Measurement and Statistics
Pages 241-267 - Book chapterNo access
Chapter 10 - Wrapping Up
Pages 269-272 - Book chapterNo access
Appendix - A Crash Course in Fundamental Statistical Concepts
Pages 273-289 - Book chapterNo access
Index
Pages 291-295
About the book
Description
Quantifying the User Experience: Practical Statistics for User Research offers a practical guide for using statistics to solve quantitative problems in user research. Many designers and researchers view usability and design as qualitative activities, which do not require attention to formulas and numbers. However, usability practitioners and user researchers are increasingly expected to quantify the benefits of their efforts. The impact of good and bad designs can be quantified in terms of conversions, completion rates, completion times, perceived satisfaction, recommendations, and sales.The book discusses ways to quantify user research; summarize data and compute margins of error; determine appropriate samples sizes; standardize usability questionnaires; and settle controversies in measurement and statistics. Each chapter concludes with a list of key points and references. Most chapters also include a set of problems and answers that enable readers to test their understanding of the material. This book is a valuable resource for those engaged in measuring the behavior and attitudes of people during their interaction with interfaces.
Quantifying the User Experience: Practical Statistics for User Research offers a practical guide for using statistics to solve quantitative problems in user research. Many designers and researchers view usability and design as qualitative activities, which do not require attention to formulas and numbers. However, usability practitioners and user researchers are increasingly expected to quantify the benefits of their efforts. The impact of good and bad designs can be quantified in terms of conversions, completion rates, completion times, perceived satisfaction, recommendations, and sales.The book discusses ways to quantify user research; summarize data and compute margins of error; determine appropriate samples sizes; standardize usability questionnaires; and settle controversies in measurement and statistics. Each chapter concludes with a list of key points and references. Most chapters also include a set of problems and answers that enable readers to test their understanding of the material. This book is a valuable resource for those engaged in measuring the behavior and attitudes of people during their interaction with interfaces.
Key Features
- Provides practical guidance on solving usability testing problems with statistics for any project, including those using Six Sigma practices
- Show practitioners which test to use, why they work, best practices in application, along with easy-to-use excel formulas and web-calculators for analyzing data
- Recommends ways for practitioners to communicate results to stakeholders in plain English
- Resources and tools available at the authors’ site: http://www.measuringu.com/
- Provides practical guidance on solving usability testing problems with statistics for any project, including those using Six Sigma practices
- Show practitioners which test to use, why they work, best practices in application, along with easy-to-use excel formulas and web-calculators for analyzing data
- Recommends ways for practitioners to communicate results to stakeholders in plain English
- Resources and tools available at the authors’ site: http://www.measuringu.com/
Details
ISBN
978-0-12-384968-7
Language
English
Published
2012
Copyright
Copyright © 2012 Elsevier Inc. All rights reserved
Imprint
Morgan Kaufmann