Elsevier

Futures

Volume 75, January 2016, Pages 1-13
Futures

The Three Tomorrows of Postnormal Times

https://doi.org/10.1016/j.futures.2015.10.004Get rights and content

Highlights

  • A new and innovative method for futures research and foresight practitioners.

  • Further enhancement and development of postnormal times theory.

  • Development of new postnormal times concepts—Creep, Lag, and Burst.

  • Analysis and design of varieties of ignorance and uncertainty.

  • Introduction of the Menagerie of postnormal potentialities.

Abstract

The Three Tomorrows of Postnormal Times is a new method for foresight and futures researchers and practitioners. Designed and developed to explore the complexity, chaos, and contradictions of postnormal times and what might come next, the three tomorrows method uses a multi-layered approach to situate and analyze trends, emerging issues, and imaginings of the future(s), including complex, horizonspecific forecasts. In this paper, we provide a theoretical overview of the key concepts underlying our approach, including the three forms of ignorance and uncertainty as well as the Menagerie of postnormal potentialities, which we developed as a mechanism for challenging deeply held convictions, illuminating entrenched contradictions, and enlivening novel considerations.

Introduction

‘Everything changes and nothing stands still’. So said Heraclitus, as reported by Plato in Cratylus(402a), over two millennia ago (Sedley, 2003). But nowadays everything is changing at an accelerating pace on a variety of scales: social, political, cultural, technological, including geologic, as the emergence of the notion of the Anthropocene (Crutzen & Stoermer, 2000) or the more radical concept of the Technopocene (Berthon & Donnellan, 2011; Sweeney, 2014) suggests. On a smaller, yet interrelated, scale, the very idea of what is the human body and what it means to be human is changing in ways seemingly beyond our control and capacity to comprehend the implications for what might lie ahead. As Enriquez and Gullans argue in Evolving Ourselves, we are intentionally and unintentionally changing the very conditions of possibility for evolution. While we have always adapted our being-in-the-world through artefacts, tools, and prosthetics, the compounded effects of our all-too-modern lives have ushered in an era of ‘unnatural selection’ and ‘non-random mutation’ (Enriquez & Gullans, 2015). Globally, rates of obesity in humans nearly doubled from 1980 to 2014 (World Health Organization, 2015). In the U.S. alone, the rate of autism rose by 119 percent from 2001 to 2010 (Centers for Disease Control and Prevention, 2015).

Moreover, the changes we are facing today are not incremental and isolated but occur simultaneously and are connected and interconnected. Often when these changes come together they create a sense of crisis, as noted by the UN Secretary General, Ban Ki-moon. ‘The world’, he declared at the UN General Assembly in 2014, was ‘living in an era of unprecedented level of crises’ (Borger, 2014). The world faced a daunting list of crises – which ought to be read chaotic behavior – in 2014: Ebola, ISIS, Central African Republic, Gaza, Iraq, Myanmar, South Sudan, Syria, Ukraine, financial instability within the EU, and the deteriorating relationship between Russia and the West, in addition to the long-standing, and decidedly unaddressed, problems of climate change. What does it all mean?

All of the above adds up to a snap shot of our lives in postnormal times (Sardar, 2010, Sardar, 2015). In light of such far-reaching, rapid, and simultaneous changes – a major characteristic of postnormal times (hereafter PNT) – an important new question arises for futurists and foresight researchers and practitioners: are existing methods able to cope with futures that are intrinsically complex, chaotic, contradictory, uncertain, and rapidly collapsing in and upon themselves? Traditionally, Futures Studies deals with plurality of alternative futures by differentiating between plausible, probable, possible, and preferable futures (Henchey, 1978, p. 26). But what is probable in a world where uncertainty and chaos is the norm? What is plausible in futures dominated by contradictions? Are our conventional methods, such as forecasting, scenarios, and modeling fit for purpose in PNT? Do scenarios about future(s) take note of changing change? Do existing scenario modeling methods adequately allow for the requisite pluralism and polylogues, including amongst humans, non- and, un-humans, needed to confront PNT? How do we produce viable policies to navigate PNT? Or, to put it another way, do our stories about the future(s) tell us something meaningful that can generate policies and strategies to cope with complexity, uncertainty and chaotic behavior?

This paper provides a theoretical overview of the concepts comprising a novel method (The Three Tomorrows of Postnormal Times) we have developed to address the above queries. In this work, we outline what we believe is a pressing need for our methodological framework and how our approach fits into the field of Futures Studies. As this research builds off established and related concepts, we believe both casual and expert readers will benefit from reviewing the core readings of PNT theory (Sardar, 2010, Sardar, 2015). Ultimately, this paper represents the first in a series of research articles that will feature case studies showing the applicability of our method.

Section snippets

From dialogues to polylogues

‘When all is uncertain, nothing is predictable’, writes Gardner in Future Babble (Gardner, 2012, p. 139). Many, if not most, predictions invariably turn out to be wrong, as Scientific Americanrecently found out when it performed a review of its past pronouncements about the future (von Reibnitz, 1988). In fact, Gardner argues, expert predictions and forecasts, despite the cautious probabilities, the kind we use in Delphi, add to our problems because they do ‘away with complexity,

Normalcy, postnormalcy, postnormal creep and burst

The first weird fact that we must acknowledge is that normalcy and postnormalcy both overlap and exit side by side. Not all systems are affected in the same way and to the same extent by complexity, chaos and contradictions (hereafter 3Cs)—‘the forces that shape and propel postnormal times’ (Sardar, 2010, p. 436). Equally, not all systems are inherently postnormal and will become postnormal in the same way. For example, isolated communities, structures and organizations that are self-sufficient

The Three Tomorrows of Postnormal Times framework

Given our age’s weird characteristics, exploring futures within the PNT framework presents us with specific challenges. We need to focus on simultaneity and complexity as well as the dynamic nature of PNT. We need an appreciation of uncertainty as well as of different levels of ignorance—in postnormal times the unknowns cannot be reduced to measurable risks. We need to take account of empirically observable trends, theoretically understand the mechanisms that produce PNC and PNB, and

Ignorance, uncertainty, and the Menagerie of Postnormal Potentialities

Each tomorrow has a particular type of uncertainty and ignorance attached to it.4 When complexity, chaos and contradictions come together, it should not surprise us that uncertainty is the result. The most basic variety of uncertainty emerges

Working with 3T

The 3T framework has three specific functions: to aid our exploration of alternative futures, with an emphasis on plurality and postnormal potentialities; to critique existing projections and extrapolation; and to structure and shape policies that are specifically geared to navigating postnormal times. It helps if we frame a set of specific questions for each horizon:

3Ts place in the futures field

While Futures Studies emphasizes alternatives, many methods of futures and foresight seldom incorporate pluralism and diversity intrinsically in their frameworks, and few, if any, emphasize the dynamic and merging nature of futures possibilities, or highlight the ignorance and uncertainties we constantly confront. In response to this need, many practitioners and researcher have concocted ‘mash-ups’ by ‘combining and layering different techniques to enrich outcomes’ (Curry & Schultz, 2009, p. 58

References (69)

  • M. Barber

    Wildcards—signals from a future near you

    Journal of Futures Studies

    (2006)
  • Biello, D. (2013). 400 PPM: Carbon Dioxide in the Atmosphere Reaches Prehistoric Levels....
  • J. Borger

    Ban Ki-moon: ‘World living in an era of unprecedented level of crises’

    (2014)
  • S. Candy

    The futures of everyday life: politics and the design of experiential scenarios

    (2010)
  • Centers for Disease Control et al.

    Facts about ASDs, CDC—facts about Autism spectrum disorders

    (2015)
  • H. Chen

    The concept of the ‘Polylogue’ and the question of ‘Intercultural’ identity

    Intercultural Communication Studies

    (2010)
  • P.J. Crutzen et al.

    The anthropocene

    Global Change Newsletter

    (2000)
  • A. Curry et al.

    Seeing in multiple horizons: connecting futures to strategy

    Journal of Futures Studies

    (2008)
  • A. Curry et al.

    Roads less travelled: different methods, different futures

    Journal of Intercultural Studies

    (2009)
  • J. Dator

    De-colonizing the Future

  • J.A. Dator et al.

    Mutative media

    (2015)
  • J. Enriquez et al.

    Evolving ourselves: how unnatural selection and nonrandom mutation are changing life on earth

    (2015)
  • S.O. Functowicz et al.

    Uncertainty, complexity, and post-normal science

    Environmental Toxicology and Chemistry

    (1994)
  • D. Gardner

    Future babble: why pundits are hedgehogs and foxes know best

    (2012)
  • L.A. Gershwin

    Stung!: on jellyfish blooms and the future of the ocean

    (2013)
  • J.C. Glenn et al.

    Futures research methodology

    (2009)
  • A. Greenberg

    Hackers remotely kill a jeep on the highway—with me in it

    (2015)
  • F. Grinnell

    Rethink our approach to assessing risk

    Nature

    (2015)
  • Gupta, V. (2009). On Black Elephants http://vinay.howtolivewiki.com/blog/flu/on-black-elephants-1450...
  • T. Hancock et al.

    Possible futures, preferable futures

    Healthcare Forum Journal

    (1994)
  • T. Harnden

    Mad Max-Style takeover of Ramadi leaves Obama and West floundering

    RealClearPolitics

    (2015)
  • N. Henchey

    Making sense of futures studies

    Alternatives: perspectives on society and environment

    (1978)
  • S. Higginbothan

    Samsung’s smart fridge could be used to steal your Gmail login

    Fortune

    (2015)
  • M. Hill

    Editor’s Letter, T3: The Gadget Magazine

    (2014)
  • Cited by (66)

    • Branded activism: Navigating the tension between culture and market in social media

      2023, Futures
      Citation Excerpt :

      Then, we identify multiple mismatches that operate between brand and consumers that arise from branded activism. Finally, we use Sardar and Sweeney (2016, 2020) three tomorrows’ perspective of postnormal times to discuss viable avenues through which brands can build futures where they navigate the tension between culture and market, reduce polarizations and contestations and leverage branded activism in social media to help realize hopefully wiser digital techno-futures. Cultural branding offers a perspective on branding according to which a brand is not only a bundle of consumer associations or a legal/corporate asset, but also a cultural resource shaping and taking shape in particular socio-cultural environments (Schroeder, 2009, 2017).

    View all citing articles on Scopus

    Our thinking has been greatly aided and strengthened by the many critical comments and insights of Jordi Serra del Pino, Scott Jordan, Wendy Schultz, Jim Dator, Merryl Wyn Davies and Ted Fuller. We are grateful to the International Institute of Islamic Thought (IIIT) for supporting this research

    View full text