Abstract
Background
In a continuing effort to provide innovative formats of presenting medical information in a digestible and comprehensive manner, infographics were created and included in select standard letters created by the Medical Information team.
Methods
Qualitative and quantitative feedback on the ease of comprehension, flow, layout, and value of infographics within Standard Response Documents (SRDs) was obtained from healthcare professionals (HCPs). A qualitative survey (n = 47) was conducted to assess the ease of comprehension and effectiveness of infographics. The qualitative market research consisted of 25 individual 60-min phone interviews with HCPs focused around two SRDs.
Results
It was found that 87% (n = 41) of respondents agreed or strongly agreed that the infographic was easy to comprehend. Additionally, 85% (n = 40) of the respondents agreed or strongly agreed that the infographic was useful in answering their product question. It was found that most HCPs (20/25) appreciated the presentation of the infographics and found them visually appealing. Additionally, most agreed that the infographic provided content that was sufficient in addressing their product inquiries and impactful for clinical decision making.
Conclusion
Infographics have proved to be a valuable resource within response letters to address HCP inquiries and provide an option to pharmaceutical companies to evolve the way medical information is presented.
Similar content being viewed by others
References
Fung S, Chang D, Patel-Romero R, Suchodolski M. Survey of health care practitioners’ preferences for medical information. Therap Innov Regul Sci . 2016;50(5):569–76.
Buljan I, Malički M, Wager E, Puljak L, Hren D, Kellie F, West H, Alfirević Ž, Marušić A. No difference in knowledge obtained from infographic or plain language summary of a Cochrane systematic review: three randomized controlled trials. J Clin Epidemiol. 2018;97:86–94.
Crick K, Hartling L. Preferences of knowledge users for two formats of summarizing results from systematic reviews: infographics and critical appraisals. PLoS ONE. 2015. https://doi.org/10.1371/journal.pone.0140029.
Young J, Bridgeman M, Hermes-DeSantis E. Presentation of scientific poster information: Lessons learned from evaluating the impact of content arrangement and use of infographics. Curr Pharm Teach Learn. 2019;11(2):204–10.
Absolutely Maybe. Infographic vs Text: Evidence Throwdown! | Absolutely Maybe. PLOS ONE BLOGS. https://blogs.plos.org/absolutely-maybe/2017/12/31/infographic-vs-text-evidence-throwdown. Accessed April 21, 2019.
Funding
Funding was provided by Rearview Marketing Solutions.
Author information
Authors and Affiliations
Corresponding author
Ethics declarations
Conflict of interest
The authors declare that they have no conflict of interest.
Additional information
Publisher's Note
Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations
Rights and permissions
About this article
Cite this article
Patel, Z., Patel, C., Oreper, J. et al. Healthcare Professionals’ Perceptions of Infographics Within Medical Information Response Letters. Ther Innov Regul Sci 54, 1382–1387 (2020). https://doi.org/10.1007/s43441-020-00164-w
Received:
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1007/s43441-020-00164-w