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Act for Effective Strategy Execution: Mediating Role of Adapt

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Abstract

The effective strategy execution has emerged as the source of competitive advantage. There are multiple constructs and subsequent variables affecting the strategy execution. The scholars highlighted the role ‘Act’ in successfully executing strategy and achieving desired organizational performance. This study argues that the mediating role of ‘Adapt’ significantly enhances the influence of ‘Act’ on strategy execution. This study investigates the role of ‘Act’ with mediating role of ‘Adapt’. The research context is firms operating in India. The study uses both exploratory and confirmatory research modes adopting both the qualitative and quantitative research approaches. The findings of the study suggest that the Act approach, focusing on execution leadership, communication etc., significantly improves the strategy execution when supported by the Adapt practices such as incorporation of reflection, adaptive culture, etc. The study contributes to the existing discussion on strategy execution and also suggests managerial implications.

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Correspondence to Amit Kumar Srivastava.

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Srivastava, A.K. Act for Effective Strategy Execution: Mediating Role of Adapt. Glob J Flex Syst Manag 15, 305–312 (2014). https://doi.org/10.1007/s40171-014-0075-8

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  • DOI: https://doi.org/10.1007/s40171-014-0075-8

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