Abstract
Previous literature on the impact of culture on distinctiveness seeking shows diverging predictions and inconclusive results. We propose that this may be partly due to the fact that distinctiveness can be sought on various levels of awareness. We theorize that cultural values will influence explicit, intentional forms of distinctiveness seeking, but will not necessarily moderate the underlying strength of the identity motive for distinctiveness. Participants in the UK and Sweden completed a measure of cultural values and explicit and implicit measures of distinctiveness seeking. National differences were found in two explicit measures of distinctiveness seeking, and these were partially mediated by individual differences in value priorities. However, no difference was found in our implicit measure of the distinctiveness motive. These findings highlight the importance of attending to the multi-faceted and culturally flexible nature of identity motives.
Similar content being viewed by others
References
Breakwell, G. M. (1987). Identity. In H. Beloff & A. Coleman (Eds.), Psychology survey no. 6 (pp. 94–114). Leicester, UK: British Psychological Society.
Brewer, M. B. (1991). The social self: on being the same and different at the same time. Personality and Social Psychology Bulletin, 17, 475–482.
Brewer, M. B., Manzi, J. M., & Shaw, J. S. (1993). In-group identification as a function of depersonalization, distinctiveness, and status. Psychological Science, 4, 88–92.
Burns, D. J., & Brady, J. (1992). A cross-cultural comparison of the need for uniqueness in Malaysia and the United States. Journal of Social Psychology, 132, 487–495.
Eriksson, E. L. (2008). Just another face in the crowd: Distinctiveness seeking in Sweden and Britain. Unpublished honors thesis, University of Sussex, UK.
Fiske, A. P., Kitayama, S., Markus, H. R., & Nisbett, R. E. (1998). The cultural matrix of social psychology. In D. T. Gilbert, S. T. Fiske, & G. Lindzey (Eds.), The handbook of social psychology (4th ed., Vol. 2, pp. 915–981). Boston: McGraw-Hill.
Fromkin, H. L. (1970). Effects of experimentally aroused feelings of indistinctiveness upon valuation of scarce and novel experiences. Journal of Personality and Social Psychology, 16, 521–529.
Fromkin, H. L. (1972). Feelings of interpersonal undistinctiveness: an unpleasant affective state. Journal of Experimental Research in Personality, 6, 178–182.
Gheorghiu, M., Vignoles, V. L., & Smith, P. B. (2009). Beyond the United States and Japan: testing Yamagishi’s emancipation theory of trust across 31 nations. Social Psychology Quarterly, 72, 365–383.
Hofstede, G. (1980). Culture’s consequences. Thousand Oaks: Sage.
Jetten, J., Postmes, T., & McAuliffe, B. J. (2002). “We’re all individuals”: group norms of individualism and collectivism, levels of identification and identity threat. European Journal of Social Psychology, 32, 189–207.
Knafo, A., Schwartz, S. H., & Levine, R. V. (2009). Helping strangers is lower in embedded cultures. Journal of Cross-Cultural Psychology, 40, 875–879.
Lynn, M., & Snyder, C. R. (2002). Uniqueness seeking. In C. R. Snyder & S. J. Lopez (Eds.), Handbook of positive psychology (pp. 395–410). London: Oxford University Press.
Markus, H., & Kunda, Z. (1986). Stability and malleability of the self-concept. Journal of Personality and Social Psychology, 51, 858–866.
Petavratzi, F. (2004). Implicit and explicit distinctiveness motivation and romantic partner preferences. Unpublished honors thesis, University of Sussex, Brighton, UK.
Pickett, C. L., Silver, M. D., & Brewer, M. B. (2002). The impact of assimilation and differentiation needs on perceived group importance and perceptions of ingroup size. Personality and Social Psychology Bulletin, 28, 546–568.
Salvatore, J., & Prentice, D. A. (in press). The independence paradox. In J. Jetten & M. J. Hornsey (Eds.), Rebels in groups: Dissent, deviance, difference and defiance. Oxford: Wiley-Blackwell.
Sandemose, A. (1933). En flykting krysser sitt spor [A refugee crosses his track]. Oslo: Tidens Norsk Forlag.
Schwartz, S. H. (1992). Universals in the content and structure of values: theory and empirical tests in 20 countries. In M. Zanna (Ed.), Advances in experimental social psychology (Vol. 25, pp. 1–65). New York: Academic Press.
Schwartz, S. H. (2004). Mapping and interpreting cultural differences around the world. In H. Vinken, J. Soeters, & P. Ester (Eds.), Comparing cultures: Dimensions of culture in a comparative perspective (pp. 43–73). Boston: Brill.
Schwartz, S. H. (2007). Value orientations: measurement, antecedents and consequences across nations. In R. Jowell, C. Roberts, R. Fitzgerald, & G. Eva (Eds.), Measuring attitudes cross-nationally: Lessons from the European Social Survey (pp. 161–193). London: Sage.
Schwartz, S. H., & Rubel, T. (2005). Sex differences in value priorities: cross-cultural and multimethod studies. Journal of Personality and Social Psychology, 89, 1010–1028.
Seuss, D. (1959). Happy birthday to you! New York: Random House.
Snyder, C. R., & Endelman, J. R. (1979). Effects of degree of interpersonal similarity on physical distance and self-reported attraction: a comparison of uniqueness and reinforcement theory predictions. Journal of Personality, 47, 492–505.
Snyder, C. R., & Fromkin, H. L. (1980). Uniqueness: the human pursuit of difference. New York: Plenum.
Tafarodi, R. W., Marshall, T. C., & Katsura, H. (2004). Standing out in Canada and Japan. Journal of Personality, 72, 785–814.
Triandis, H. C. (1994). Culture and social behavior. London: McGraw-Hill.
Triandis, H. C. (1995). Individualism and collectivism. Boulder: Westview.
United Nations Development Programme (2009). Human development report 2009—HDI rankings. Retrieved 20th December, 2009, from the UNDP website: http://hdr.undp.org/en/statistics/.
Vaughan, M. & Vignoles, V. L. (2007). A self-report measure of distinctive appearance. Unpublished raw data, University of Sussex.
Vignoles, V. L. (2009). The motive for distinctiveness: a universal, but flexible human need. In C. R. Snyder & S. Lopez (Eds.), Oxford handbook of positive psychology (2nd ed., pp. 491–499). New York: Oxford University Press.
Vignoles, V. L., Chryssochoou, X., & Breakwell, G. M. (2000). The distinctiveness principle: identity, meaning and the bounds of cultural relativity. Personality and Social Psychology Review, 4, 337–354.
Vignoles, V. L., Chryssochoou, X., & Breakwell, G. (2002a). Evaluating models of identity motivation: self-esteem is not the whole story. Self and Identity, 1, 201–218.
Vignoles, V. L., Chryssochoou, X., & Breakwell, G. M. (2002b). Sources of distinctiveness: position, difference and separateness in the identities of Anglican parish priests. European Journal of Social Psychology, 32, 761–780.
Vignoles, V. L., & Moncaster, N. (2007). Identity motives and in-group favouritism: a new approach to individual differences in intergroup discrimination. British Journal of Social Psychology, 46, 91–113.
Vignoles, V. L., Regalia, C., Manzi, C., Golledge, J., & Scabini, E. (2006). Beyond self-esteem: influence of multiple motives on identity construction. Journal of Personality and Social Psychology, 90, 308–333.
World Bank (2009). Gross national income per capita 2008, Atlas method and PPP. Retrieved 20th December, 2009, from the World Bank website: http://siteresources.worldbank.org/DATASTATISTICS/Resources/GNIPC.pdf.
Yamaguchi, S., Kuhlman, D. M., & Sugimori, S. (1995). Personality correlates of allocentric tendencies in individualist and collectivist cultures. Journal of Cross-Cultural Psychology, 26, 658–672.
Author information
Authors and Affiliations
Corresponding author
Additional information
This paper is adapted from the first author’s honors thesis. Manuscript preparation was supported by Research Grant RES-062-23-1300 from the Economic and Social Research Council (UK). We are grateful to the editor and two anonymous reviewers for their helpful comments on a previous draft.
Rights and permissions
About this article
Cite this article
Eriksson, E.L., Becker, M. & Vignoles, V.L. Just Another Face in the Crowd? Distinctiveness Seeking in Sweden and Britain. Psychol Stud 56, 125–134 (2011). https://doi.org/10.1007/s12646-010-0030-5
Received:
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1007/s12646-010-0030-5