Abstract
The vignette is a mainstay of contemporary psychological research on morality. However, many commonly used moral vignettes depict situations that people are unlikely to encounter in their daily lives. In this exploratory investigation, we sought to develop a series of moral vignettes that more closely resemble everyday life. In Study 1, our aim was to assemble an inventory of common situations that arouse people’s moral concerns. Participants read 70 vignettes and indicated whether the behaviors depicted therein were morally relevant. In Study 2, we compared the “most immoral” vignettes from Study 1 to a series of vignettes from the moral psychology literature. As expected, participants rated the behaviors depicted in our vignettes as being less morally wrong but more typical than those depicted in existing stimuli. These findings indicate that many everyday events arouse people’s moral concerns and suggest that stimuli like our everyday moral transgressions may be of great utility to researchers studying the psychology of morality.
Similar content being viewed by others
Data availability
The data and R code for both studies can be found at https://github.com/ZacharyHimmelberger/everyday-moral-transgressions.
Notes
Aside from our own internal review process and the feedback from the undergraduate research assistants, we did not subject our vignettes to any tests of readability or comprehensibility prior to conducting Study 1.
Specifically, participants were given a research ID at the end of the pre-test survey that they were asked to provide in subsequent studies. As noted, many participants failed to provide their research ID, instead providing other sorts of information (e.g., student ID, name).
Exploratory analyses revealed significant associations between these individual differences in moral judgment and other meaningful variables (e.g., age). See Supplementary Material for the full results.
Bellevue students who participated in Study 1 were not permitted to participate in Study 2.
Most of our participants had no missing values (n = 204) or were only missing two or fewer values (n = 53). Thus, most participants (95%) had complete or nearly complete data. Only 13 participants had missing data for three or more items (up to the missing data cutoff of 20). Of those 13 participants, only two skipped more than eight items.
Preliminary analyses indicated that this effect was moderated by institution. Because the pattern of means was similar across institutions, and there was no moderation for typicality, we collapsed across samples in the main analyses. See Supplementary Material for full details.
We conducted a separate set of analyses using only the data provided by non-traditional students (n = 48) whose mean age was 34.35 (median = 32.50, min = 23, max = 58). The results of those analyses were similar to those of the full sample, both for the main analyses and the subset comparisons.
References
Białek, M., Fugelsang, J., & Friedman, O. (2018). Choosing victims: Human fungibility in moral-decision making. Judgment and Decision Making, 13(5), 451–457. https://doi.org/10.1017/S193029750000872X.
Clifford, S., Iyengar, V., Cabeza, R., & Sinnott-Armstrong, W. (2015). Moral foundations vignettes: A standardized stimulus database of scenarios based on moral foundations theory. Behavior Research Methods, 47(4), 1178–1198. https://doi.org/10.3758/s13428-014-0551-2.
Doğruyol, B., Alper, S., & Yilmaz, O. (2019). The five-factor model of the moral foundations theory is stable across WEIRD and non-WEIRD cultures. Personality and Individual Differences, 151, 109547. https://doi.org/10.1016/j.paid.2019.109547.
Dong, M., Kupfer, T. R., Yuan, S., & van Prooijen, J. (2023). Being good to look good: Self-reported moral character predicts moral double standards among reputation‐seeking individuals. British Journal of Psychology, 114(1), 244–261. https://doi.org/10.1111/bjop.12608.
Ellemers, N., van der Toorn, J., Paunov, Y., & van Leeuwen, T. (2019). The psychology of morality: A review and analysis of empirical studies published from 1940 through 2017. Personality and Social Psychology Review, 23(4), 332–366. https://doi.org/10.1177/1088868318811759.
Eskine, K. J., Kacinik, N. A., & Prinz, J. J. (2011). A bad taste in the mouth: Gustatory disgust influences moral judgment. Psychological Science, 22(3), 295–299. https://doi.org/10.1177/0956797611398497.
Faul, F., Erdfelder, E., Lang, A. G., & Buchner, A. (2007). G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences. Behavior Research Methods, 39, 175–191.
Graham, J., Haidt, J., & Nosek, B. A. (2009). Liberals and conservatives rely on different sets of moral foundations. Journal of Personality and Social Psychology, 96(5), 1029. https://doi.org/10.1037/a0015141.
Graham, J., Nosek, B. A., Haidt, J., Iyer, R., Koleva, S., & Ditto, P. H. (2011). Mapping the moral domain. Journal of Personality and Social Psychology, 101(2), 366. https://doi.org/10.1037/a0021847.
Gray, K., & Keeney, J. E. (2015). Impure or just weird? Scenario sampling bias raises questions about the foundation of morality. Social Psychological and Personality Science, 6(8), 859–868. https://doi.org/10.1177/1948550615592241.
Gray, K., Young, L., & Waytz, A. (2012). Mind perception is the essence of morality. Psychological Inquiry, 23(2), 101–124. https://doi.org/10.1080/1047840X.2012.651387.
Haidt, J. (2001). The emotional dog and its rational tail: A social intuitionist approach to moral judgment. Psychological Review, 108(4), 814–834. https://doi.org/10.1037/0033-295X.108.4.814.
Haidt, J. (2007). The new synthesis in moral psychology. Science, 316(5827), 998–1002. https://doi.org/10.1126/science.1137651.
Hauser, C. (2021). June 8). Everyone has a theory about shopping carts. The New York Times. https://www.nytimes.com/2021/06/08/style/shopping-cart-parking-lot.html.
He, D., Workman, C. I., He, X., & Chatterjee, A. (2022). What is good is beautiful (and what isn’t, isn’t): How moral character affects perceived facial attractiveness. Psychology of Aesthetics, Creativity, and the Arts. Advance online publication. https://doi.org/10.1037/aca0000454.
Hester, N., & Gray, K. (2020). The moral psychology of raceless, genderless strangers. Perspectives on Psychological Science, 15(2), 216–230. https://doi.org/10.1177/1745691619885840.
Hirozawa, P. Y., Karasawa, M., & Matsuo, A. (2020). Intention matters to make you (im)moral: Positive-negative asymmetry in moral character evaluations. The Journal of Social Psychology, 160(4), 401–415. https://doi.org/10.1080/00224545.2019.1653254.
Hofmann, W., Wisneski, D. C., Brandt, M. J., & Skitka, L. J. (2014). Morality in everyday life. Science, 345, 1340–1343. https://doi.org/10.1126/science.1251560.
Isler, O., Yilmaz, O., & Doğruyol, B. (2021). Are we at all liberal at heart? High-powered tests find no effect of intuitive thinking on moral foundations. Journal of Experimental Social Psychology, 92, 104050. https://doi.org/10.1016/j.jesp.2020.104050.
Jacobson, R. P., Mortensen, C. R., & Cialdini, R. B. (2011). Bodies obliged and unbound: Differentiated response tendencies for injunctive and descriptive social norms. Journal of Personality and Social Psychology, 100(3), 433. https://doi.org/10.1037/a0021470.
Knutson, K. M., Krueger, F., Koenigs, M., Hawley, A., Escobedo, J. R., Vasudeva, V., Adolphs, R., & Grafman, J. (2010). Behavioral norms for condensed moral vignettes. Social Cognitive and Affective Neuroscience, 5(4), 378–384. https://doi.org/10.1093/scan/nsq005.
Lo, J. H. Y., Fu, G., Lee, K., & Cameron, C. A. (2020). Development of moral reasoning in situational and cultural contexts. Journal of Moral Education, 49(2), 177–193.
McHugh, C., McGann, M., Igou, E. R., & Kinsella, E. L. (2022). Moral judgment as categorization (MJAC). Perspectives on Psychological Science, 17(1), 131–152. https://doi.org/10.1177/1745691621990636.
Ochoa, K. D., Rodini, J. F., & Moses, L. J. (2022). False belief understanding and moral judgment in young children. Developmental Psychology, 58(11), 2022–2035. https://doi.org/10.1037/dev0001411.
Parkinson, C., Sinnott-Armstrong, W., Koralus, P. E., Mendelovici, A., McGeer, V., & Wheatley, T. (2011). Is morality unified? Evidence that distinct neural systems underlie moral judgments of harm, dishonesty, and disgust. Journal of Cognitive Neuroscience, 23(10), 3162–3180. https://doi.org/10.1162/jocn_a_00017.
Pennycook, G., Cheyne, J. A., Barr, N., Koehler, D. J., & Fugelsang, J. A. (2014). The role of analytic thinking in moral judgements and values. Thinking & Reasoning, 20(2), 188–214. https://doi.org/10.1080/13546783.2013.865000.
Rhim, J., Lee, G. B., & Lee, J. H. (2020). Human moral reasoning types in autonomous vehicle moral dilemma: A cross-cultural comparison of Korea and Canada. Computers in Human Behavior, 102, 39–56. https://doi.org/10.1016/j.chb.2019.08.010.
Rottman, J., Kelemen, D., & Young, L. (2014). Tainting the soul: Purity concerns predict moral judgments of suicide. Cognition, 130(2), 217–226. https://doi.org/10.1016/j.cognition.2013.11.007.
Russell, P. S., & Giner-Sorolla, R. (2011). Moral anger, but not moral disgust, responds to intentionality. Emotion, 11(2), 233–240. https://doi.org/10.1037/a0022598.
Salerno, J. M., & Peter-Hagene, L. C. (2013). The interactive effect of anger and disgust on moral outrage and judgments. Psychological Science, 24(10), 2069–2078. https://doi.org/10.1177/0956797613486988.
Schein, C., & Gray, K. (2018). The theory of dyadic morality: Reinventing moral judgment by redefining harm. Personality and Social Psychology Review, 22(1), 32–70. https://doi.org/10.1177/1088868317698288.
Singmann, H., Bolker, B., Westfall, J., Aust, F., & Ben-Shachar, M. (2023). afex: Analysis of Factorial Experiments. R package version 1.2-1. https://CRAN.R-project.org/package=afex.
Sunar, D., Cesur, S., Piyale, Z. E., Tepe, B., Biten, A. F., Hill, C. T., & Koç, Y. (2021). People respond with different moral emotions to violations in different relational models: A cross-cultural comparison. Emotion, 21(4), 693–706. https://doi.org/10.1037/emo0000736.
Wheatley, T., & Haidt, J. (2005). Hypnotic disgust makes moral judgments more severe. Psychological Science, 16(10), 780–784. https://doi.org/10.1111/j.1467-9280.2005.01614.x.
Acknowledgements
We would like to thank Jay Barrow, Pero Brittz, David Steele, Sara Skibbie, Mary Elizabeth Shore, and Abby Laymance for their help evaluating the vignettes that we created for Study 1.
Funding
The authors did not receive support from any organization for the submitted work.
Author information
Authors and Affiliations
Contributions
J. Dean Elmore – Conceptualization; Investigation; Methodology; Project Administration; Resources; Writing – Original Draft Preparation; Writing – Review & Editing. Jerome A. Lewis – Conceptualization; Investigation; Resources; Writing – Original Draft Preparation; Writing – Review & Editing. Zachary M. Himmelberger – Data Curation; Formal Analysis; Methodology; Validation; Writing – Original Draft Preparation; Writing – Review & Editing. Jefferson A. Sherwood – Resources; Writing – Review & Editing.
Corresponding author
Ethics declarations
Conflict of interest
On behalf of all authors, the corresponding author states that there is no conflict of interest.
Compliance with Ethical Standards
The methodology and materials for Study 1 were approved by the Institutional Review Board (IRB) at Bellevue University. The methodology and materials for Study 2 were approved by the IRBs at both Bellevue University and Benedictine College. All participants completed informed consent procedures prior to their participation.
Additional information
Publisher’s Note
Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.
Electronic supplementary material
Below is the link to the electronic supplementary material.
Rights and permissions
Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law.
About this article
Cite this article
Elmore, J.D., Lewis, J.A., Himmelberger, Z.M. et al. Everyday moral transgressions (EMTs): Investigating the morality of everyday behaviors. Curr Psychol 43, 10484–10493 (2024). https://doi.org/10.1007/s12144-023-05114-x
Accepted:
Published:
Issue Date:
DOI: https://doi.org/10.1007/s12144-023-05114-x