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Marketers’ Conduct and Profitability as a Response to Sustainable Livelihood: The Example of Bush Mango Kernels (Irvingia spp.) in Ondo State, Nigeria

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Abstract

The study critically assessed the conduct and profitability of the marketing of bush mango kernels (Irvingia spp.) as a response to sustainable livelihood in Ondo State, Nigeria. Data were collected with the aid of a structured questionnaire, and a multistage sampling procedure was employed for the random selection of 120 respondents. Descriptive statistics, gross margin analysis, and two-stage least square regression were employed to analyse the data. The results on conduct showed that about 36% of the marketers were wholesalers who got their products directly from gatherers/collectors in bulk, and 37% of the marketers were retailers who got their product from wholesalers in the area. Also, about 27% of the marketers were retailers who got their products from either gatherers or processors in the area. The results on costs and returns revealed that bush mango kernel marketers made a gross margin and profit of ₦59,069.22 ($155.34) and ₦56,978.63 ($149.84), respectively, in a marketing cycle. The value of capital turnover (1.34) indicated that on every ₦1 invested, 34 kobo will be realised as gain. The results of the two-stage least square regression revealed that quantity sold, being a female marketer, moderate family size, being educated and having access to credit with a good number of years of experience had significant influence on the profit, while the lack of capital, environmental factors and high cost of transportation formed the bulk of problems faced by the marketers in the area. Therefore, modern technology with attractive marketing strategies that could boost profitability and market participation should be encouraged in the area.

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Authors and Affiliations

  1. Department of Agricultural Economics and Extension, Adekunle Ajasin University, P.M.B 001, Akungba-Akoko, Ondo State, Nigeria

    Adewale Isaac Olutumise

  2. Department of Agricultural Technology, Rufus Giwa Polytechnic, Owo, Ondo State, Nigeria

    Justin Orimisan Ijigbade

  3. Department of Agricultural Science and Technology, Bamidele Olumilua University of Education, Science and Technology, Ikere-Ekiti, Nigeria

    Oluyede Adeleke Aturamu

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  1. Adewale Isaac Olutumise
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Correspondence to Adewale Isaac Olutumise.

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Olutumise, A.I., Ijigbade, J.O. & Aturamu, O.A. Marketers’ Conduct and Profitability as a Response to Sustainable Livelihood: The Example of Bush Mango Kernels (Irvingia spp.) in Ondo State, Nigeria. Small-scale Forestry 22, 235–252 (2023). https://doi.org/10.1007/s11842-022-09524-w

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