Abstract
As is the case with other emerging technologies, commercializing blockchain technology via business models can provide radical opportunities for innovation. Existing studies on blockchain-service businesses lack research on how to develop business model ideas systematically; this study proposes a methodical process for generating these new ideas. Blockchain technology features were organized from the perspective of idea generation and leveraged to solve customer requirements. Through workshops, six business ideas were generated and evaluated by 26 experts. The proposed process proved it could generate innovative and qualitative ideas and could, thus, help business planners who are looking to generate new blockchain-service business model ideas.
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Acknowledgements
This research was supported by the MSIT (Ministry of Science and ICT), Korea, under the ITRC (Information Technology Research Center) support program (IITP-2018-0-01441) supervised by the IITP (Institute for Information & Communications Technology Planning & Evaluation).
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This research was supported by the MSIT (Ministry of Science and ICT), Korea, under the ITRC (Information Technology Research Center) support program (IITP-2018-0-01441) supervised by the IITP (Institute for Information & Communications Technology Planning & Evaluation).
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All authors contributed to the study conception and design. Material preparation, data collection and analysis were performed by YIK, SHH and JP. The first draft of the manuscript was written by YIK and all authors commented on previous versions of the manuscript. All authors read and approved the final manuscript.
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Koh, Y., Han, S.H. & Park, J. A systematic process for generating new blockchain-service business model ideas. Serv Bus 16, 187–209 (2022). https://doi.org/10.1007/s11628-021-00465-6
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DOI: https://doi.org/10.1007/s11628-021-00465-6