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Critical success factors for e-commerce entrepreneurship: an empirical study of Thailand

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Abstract

The present study focuses on the relationships between entrepreneurial characteristics (achievement orientation, risk taking propensity, locus of control, and networking), e-service business factors (reliability, responsiveness, ease of use, and self-service), governmental support, and the success of e-commerce entrepreneurs. Results confirm that the achievement orientation and locus of control of founders and business emphasis on reliability and ease of use functions of e-service quality are positively related to the success of e-commerce entrepreneurial ventures in Thailand. Founder risk taking and networking, e-service responsiveness and self-service, and governmental support are found to be non-significant.

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  1. Management, Univesity of Nebraska, 273 CBA, Lincoln, NE, 68588-0491, USA

    Terrence C. Sebora, Sang M. Lee & Nittana Sukasame

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  1. Terrence C. Sebora
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  2. Sang M. Lee
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Correspondence to Terrence C. Sebora.

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Sebora, T.C., Lee, S.M. & Sukasame, N. Critical success factors for e-commerce entrepreneurship: an empirical study of Thailand. Small Bus Econ 32, 303–316 (2009). https://doi.org/10.1007/s11187-007-9091-9

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