Abstract
There are many possible connections between the value of statistical life (VSL) and behavioral economics. A list of topics includes endowment effects, risk salience, ambiguity aversion, present bias, reference groups, reference points, and experienced versus decision utilities. There are also nudges that connect to estimating or using VSL in government decisions, and cousins of behavioral economic research such as interpersonal heterogeneity, experiments, neuroeconomics, and the role of beauty or personal attractiveness in labor market outcomes. Current evidence suggests that VSL and behavioral economics best connect via (1) possible multi-attribute reference group effects and (2) a possible distinction between decision utility and experienced utility.
Similar content being viewed by others
Notes
It is the Energy Employees Occupational Illness Compensation Program Act, Part B (U.S. Department of Labor 2001).
In documenting Thaler’s Nobel Prize winning career Barbaris (Barberis 2018, p. 663) notes, “In the early 1970s, when Thaler was a graduate student at the University of Rochester, the rational expectations revolution had begun in earnest. Not surprisingly, then, his dissertation, in which he estimated the economic value of a human life, took a traditional rational approach, one based on comparing wages across professions with different rates of accidental death. One day it occurred to him that he might learn something by conducting some surveys. Specifically, he asked survey participants how much they would be willing to pay to reduce their probability of dying over the next year by 0.001, but also how much they would need to be paid in order to accept an 0.001 increase in this probability. When reviewing people’s answers, Thaler noticed something curious: the amount people were willing to pay to reduce their probability of dying was much lower than the amount they required in order to accept an increase in this probability, even though traditional economic theory predicted that the two quantities would be roughly equal. This was Thaler’s first encounter with the “endowment effect”, the most famous of the anomalies he studied: the finding that the amount people are willing to pay for an object of economic value is much lower than the amount they are willing to accept in order to give the object up. Thaler first described the endowment effect in a 1980 paper (Thaler 1980). He used not only the above example, but also other examples that he had come across …”
For additional econometric background on estimating VSL from an hedonic wage equation see Kniesner and Ziliak (2015).
For a general discussion of risk ambiguity effects, which are how risk aversion depends on income (the third derivative of the effect of income on utility) see Baillon (2017).
For a complete background on theoretical models and implications of discounting in general and behavioral economic underpinnings in particular see Dhami (2016, Part 3, Chapters 9–11).
For the interested reader there is recent research on the value of life from the view of a murderous dictator. Dower et al. (2018) find that the amount of money Stalin would have been willing to accept for a reduction in citizens’ fatality risk during his interwar Great Terror was about 6% of the VSL in the U.S. at the time and about 29% of the VSL in modern India.
For example, Grodner et al. (2010) examine how there are spillover effects on individual labor supply and earned income from a reference group that is like the individual both economically and nearby geographically.
References
Baillon, A. (2017). Prudence with respect to ambiguity. The Economic Journal, 127(604), 1731–1755.
Barberis, N. (2018). Richard Thaler and the rise of behavioral economics. Scandinavian Journal of Economics, 120(3), 661–684.
Bernheim, B. D., & Taubinsky, D. (2018). Behavioral public economics. National Bureau of Economic Research Working Paper 24828.
Chetty, R. (2015). Behavioral economics and public policy: A pragmatic perspective. American Economic Review: Papers and Proceedings, 105(5), 1–33.
Coaster, M. C., Rodgers, B. P., Jones, O. D., Viscusi, W. K., Merkle, K. L., Zald, D. H., & Gore, J. C. (2011). Variables influencing the neural correlates of perceived risk of physical harm. Cognitive, Affective, & Behavioral Neuroscience, 11(4), 494–507.
Deaton, A., & Cartwright, N. (2018). Understanding and misunderstanding randomized controlled trials. Social Science & Medicine, 210, 2–21.
DellaVigna, S. (2018). Structural behavioral economics. National Bureau of Economic Research Working Paper, 24797.
Dhami, S. (2016). The foundations of behavioral economic analysis. Oxford, UK: Oxford University Press.
Dower, C., Markevich, A., & Weber, S. (2018). The value of a statistical life in a dictatorship: Evidence from Stalin. Centre for Economic Policy Research, Programme in economic history and labour economics. London: UK, Discussion Paper 12814.
Eisler, P. (2000a). Toxic exposure kept secret, poisoned workers & poisoned places. USA Today, September 6, 2000, Page 1A.
Eisler, P. (2000b). On-the-job risks were off the record, the extent of the threat to employees’ health at nuclear weapons contractors was an official secret. USA Today, September 7, 2000, Page 4A.
Frank, R. H., & Sunstein, C. R. (2001). Cost-benefit analysis and relative position. The University of Chicago Law Review, 68(2), 323–374.
Gal, D., & Rucker, D. D. (2018). The loss of loss aversion: Will it loom larger than its gain? Journal of Consumer Psychology, 28(3), 497–516.
Grodner, A., Kniesner, T. J., & Bishop, J. A. (2010). Social interactions in the labor market. Foundations and Trends® in Microeconomics, 6(4), 265–366.
Hamermesh, D. S. (2011). Beauty pays: Why attractive people are more successful. Princeton, NJ: Princeton University Press.
Hartog, J., & Vijverberg, W. P. M. (2007). On compensation for risk aversion and skewness affection in wages. Labour Economics, Special Issue on Education and Risk, 14(6), 938–956.
Johansson, P.-O. (2002). The value of a statistical life: Theoretical and empirical evidence. Applied Health Economics and Health Policy, 1(1), 33–41.
Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica, 47(2), 263–291.
Kniesner, T. J., & Viscusi, W. K. (2003). Why relative economic position does not matter: A cost-benefit analysis. Yale Journal on Regulation, 20(1), 1–24.
Kniesner, T. J., & Viscusi, W. K. (2005). Value of a statistical life: Relative position vs. relative age. AEA Papers and Proceedings, 95(2), 142–146.
Kniesner, T. J., & Ziliak, J. P. (2015). Panel econometrics of labor market outcomes. In B. H. Baltagi (Ed.), The Oxford handbook of labor market outcomes. New York: Oxford University Press.
Kniesner, T. J., Viscusi, W. K., & Ziliak, J. P. (2006). Life-cycle consumption and the age-adjusted value of life. Contributions to Economic Analysis & Policy, 5(1), Article 4.
Kniesner, T. J., Viscusi, W. K., & Ziliak, J. P. (2010). Policy relevant heterogeneity in the value of a statistical life: New evidence from panel data quantile regressions. Journal of Risk and Uncertainty, 40(1), 15–31.
Kniesner, T. J., Viscusi, W. K., Woock, C., & Ziliak, J. P. (2014a). The value of statistical life: Evidence from panel data. Review of Economics and Statistics, 94(1), 74–87.
Kniesner, T. J., Viscusi, W. K., & Ziliak, J. P. (2014b). Willingness to accept equals willingness to pay for labor market estimates of the value of a statistical life. Journal of Risk and Uncertainty, 48(3), 187–205.
Kumbhakar, S. C., Wang, H.-J., & Horncastle, A. P. (2015). A practitioner’s guide to stochastic frontier analysis using Stata. New York: Cambridge University Press.
Mullainathan, S., Schwartzstein, J., & Congdon, W. J. (2012). A reduced-form approach to behavioral public finance. Annual Review of Economics, 4(1), 511–540.
Polachek, S. W., & Yoon, B. J. (1996). Panel estimates of a two-tiered earnings frontier. Journal of Applied Econometrics, 11(2), 169–178.
Robinson, L. A., & Hammitt, J. K. (2011). Behavioral economics and the conduct of benefit-cost analysis: Towards principles and standards. Journal of Benefit Cost Analysis, 2(2), Article 5, 1–51.
Rohlfs, C., Sullivan, R., & Kniesner, T. J. (2015). New estimates of the value of a statistical life using air bag regulations as a quasi-experiment. American Economic Journal: Economic Policy, 7(1), 331–359.
Schelling, T.C. (1968). The life you save may be your own. In S.B. Chase Jr. (Ed.), Problems in public expenditure analysis. Washington, DC: The Brookings Institution, 127–162.
Sunstein, C. R. (2014). Valuing life, humanizing the regulatory state. Chicago: University of Chicago Press.
Sunstein, C. R. (2018). The cost-benefit revolution. Cambridge, MA: MIT Press.
Thaler, R. H. (1980). Toward a positive theory of consumer choice. Journal of Economic Behavior and Organization, 1(1), 39–60.
Thaler, R. H. (2016). Behavioral economics: Past, present, and future. American Economic Review, 106(7), 1577–1600.
Thaler, R. H. (2018). From cashews to nudges: The evolution of behavioral economics. American Economic Review, 108(6), 1265–1287.
Thaler, R. H., & Rosen, S. (1976). The value of saving a life: Evidence from the labor market. In N. E. Terleckyi (Ed.), Household production and consumption. New York: Columbia University Press, for the National Bureau of Economic Research.
Thaler, R. H., & Sunstein, C. R. (2009). Nudge: Improving decisions about health, wealth, and happiness. New Haven, CT: Yale University Press.
Treich, N. (2010). The value of a statistical life under ambiguity aversion. Journal of Environmental Economics and Management, 59(1), 15–26.
U.S. Department of Labor. (2001). Energy Employees Occupational Illness Compensation Program Act, Part B, https://www.dol.gov/owcp/energy.
Viscusi, W. K. (1979). Employment hazards: An investigation of market performance. Cambridge, MA: Harvard University Press.
Viscusi, W. K. (2010). Policy challenges of the heterogeneity of the value of a statistical life. Foundations and Trends® in Microeconomics, 6(2), 99–172.
Viscusi, W. K. (2018). Pricing lives: Guideposts for a safer society. Princeton, NJ: Princeton University Press.
Viscusi, W.K. (2019). Efficiency criteria for nudges and norms. Public Choice, forthcoming.
Viscusi, W. K., & Gentry, E. P. (2015). The value of a statistical life for transportation regulations: A test of the benefits transfer method. Journal of Risk and Uncertainty, 51(1), 53–77.
Weimer, D. L. (2017). Behavioral economics for cost-benefit analysis: Benefit validity when sovereign consumers seem to make mistakes. New York: Cambridge University Press.
Author information
Authors and Affiliations
Corresponding author
Additional information
Publisher’s note
Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.
Rights and permissions
About this article
Cite this article
Kniesner, T.J. Behavioral economics and the value of a statistical life. J Risk Uncertain 58, 207–217 (2019). https://doi.org/10.1007/s11166-019-09302-8
Published:
Issue Date:
DOI: https://doi.org/10.1007/s11166-019-09302-8