Skip to main content
Log in

A theoretical framework and model towards media-rich social presence design practices

  • Published:
Education and Information Technologies Aims and scope Submit manuscript

Abstract

Educators are seeing rapid developments in online instruction with regard to not only available technologies, but also in design and teaching practices. Developing and maintaining social presence in an online environment is paramount to the success of a learning environment. This article touches upon some historical perspectives of social presence and proposes a theoretical framework and design guide towards media-rich social presence practices for future research. The design guide in this article adds to the historically text-based social presence applications by posing media-rich, higher-level thinking questions based upon a grounded theoretical framework.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Similar content being viewed by others

References

  • Aragon, S. (2003). Creating social presence in online environments. New Directions for Adult and Continuing Education, 100, 57–68.

    Article  Google Scholar 

  • Astin, A. (1993). What matters in college: Four critical years revisited. San Francisco: Jossey-Bass.

    Google Scholar 

  • Dow, M. J. (2008a). Learner-centered teaching in online environments – Five key changes to practice associate professor. School of Library and Information Management Emporia State University, Emporia, KS USA retrieved 3-07-12.

  • Dow, M. J. (2008b). Implications of social presence in online learning: A case study of graduate students. Journal of Education for Library and Information Science, 49, 231–242.

    Google Scholar 

  • Edwards, C., Edwards, A., Torrens, A., & Beck, A. (2011). Confirmation and community: The relationship between teacher confirmation, classroom community, student motivation, and learning. Online Journal of Communication and Media Technologies, 1(4).

  • Glass, G. V., & Welner, K. G. (2011). Online K-12 Schooling in the U.S.: Uncertain Private Ventures in Need of Public Regulation. Boulder, CO: National Education Policy Center. Retrieved from http://nepc.colorado.edu/publication/online-k-12-schooling

  • Gunawardena, C. N., & Zittle, F. J. (1997). Social presence as a predictor of satisfaction within a computer-mediated conferencing environment. The American Journal of Distance Education, 11(3), 8–26.

    Article  Google Scholar 

  • Hackman, M. Z., & Walker, K. B. (1990). Instructional communication in the televised classroom: The effects of system design and teacher immediacy on student learning and satisfaction. Communication Education, 39(3), 196–206.

    Article  Google Scholar 

  • Johnson, D. L. (2009). Connected classroom climate: A validity study. Communication Research Reports, 26, 146–157.

    Article  Google Scholar 

  • Kehrwald, B. (2008). Understanding social presence in text-based online learning environments. Distance Education, 29(1), 89–106.

    Article  Google Scholar 

  • Kimball, L. (2002). Managing distance learning: New challenges for faculty. The Digital University-Building a Learning Community, Computer Supported Cooperative Work, 2002, 27–40. doi:10.1007/978-1-4471-0167-3_3.

    Article  Google Scholar 

  • Leong, P. (2011). Role of social presence and cognitive absorption in online learning environments. Distance Education, 32(1), 5–28.

    Article  Google Scholar 

  • Mayes, J. T., & de Freitas, S. (2004). Review of e-learning theories, frameworks and models. JISC e-Learning Modes Desk Study. Retrieved from http://www.jisc.ac.uk/uploaded_documents/.

  • Richardson, J. C., & Swan, K. (2003). Examining social presence in online courses in relation to students’ perceived learning and satisfaction. Journal of Asynchronous Learning Networks, 7, 68–88.

    Google Scholar 

  • Short, J., Williams, E., & Christie, B. (1976). The social psychology of communication. New York: John Wiley.

    Google Scholar 

  • Swan, K. (2003). Learning effectiveness: What the research tells us. In J. Bourne & J. C. Moore (Eds.), Elements of quality online education, practice, and direction (pp. 13–45). Needham: Sloan Center for Online Education.

    Google Scholar 

  • Tu, C. H. (2002). The measurement of social presence in an online environment. International Journal on E-Learning, 1, 35.

    Google Scholar 

  • Watson, J., Murin, A., Vashaw, L., Gemin, B., & Rapp, C. (2011). Keeping pace with k-12 online learning: A review of state-level policy and practice. Naperville: Learning Evergreen Education Group.

    Google Scholar 

  • Whiteside, A. L. (2007). Exploring social presence in communities of practice within a hybrid learning environment: A longitudinal examination of two case studies within the School Technology Leadership graduate-level certificate program. Retrieved from ProQuest Digital Disserations. (UMI 3275052)

  • Zhang, C., & Zigurs, I. (2009). An exploratory study of the impact of a virtual world learning environment on student interaction and learning satisfaction. In AMCIS 2009 Proceedings. Paper 424. Retrieved from http://aisel.aisnet.org/amcis2009/424.

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Jared Keengwe.

Rights and permissions

Reprints and permissions

About this article

Cite this article

Elwood, S., McCaleb, K., Fernandez, M. et al. A theoretical framework and model towards media-rich social presence design practices. Educ Inf Technol 19, 239–249 (2014). https://doi.org/10.1007/s10639-012-9212-1

Download citation

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s10639-012-9212-1

Keywords

Navigation