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Conceptualization and survey instrument development for mobile application usability

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Abstract

This study aims to conceptualize mobile application usability based on Google’s mobile application development guidelines. A survey instrument is developed and validated to measure the concepts evolved from conceptualization. A three-step formal methodology has been used like domain development, survey instrument development, and evaluation of measurement properties. In the first step, the guideline on the material.io website prepared for mobile applications has been examined with line-by-line analysis for conceptualization. In the second step, a survey instrument has been developed according to the open codes derived in the first step and the literature. In the last step, explanatory and confirmatory evaluations of the survey tool have been made by collecting data from users for mobile shopping applications. A total of 12 constructs and their open codes that define mobile application usability were revealed with an iterative systematic approach. The survey instrument was tested with a face validity check, pilot test (n = 30), and content analysis (n = 41), respectively. Then, explanatory factor analysis ensures factor structure in the first sample with a total of 293 questionnaires. Confirmatory factor analysis verifies the scale characteristics with the second sample with a total of 340 questionnaires. For nomological validation, the effects of twelve usability constructs on brand loyalty, continued intention to use and satisfaction were also shown. The findings indicate that this study is significant for practitioners working in the field of mobile applications. The concepts and the survey instrument for mobile application usability may be used during mobile application development or improvement phases.

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Data availability

The datasets analysed during the current study are not publicly available due to ethical restrictions but are available from the corresponding author on reasonable request.

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Funding

This work was supported by the Scientific and Technological Research Council of Turkey (TÜBİTAK) within the TÜBİTAK-1001 Programme (Project Number: 221M391, 2022).

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Authors and Affiliations

  1. Industrial Engineering Department, Faculty of Management, Istanbul Technical University, 34367 Macka, Istanbul, Turkey

    Abdullah Emin Kazdaloglu, Kubra Cetin Yildiz, Fethi Calisir & Cigdem Altin Gumussoy

  2. Industrial Engineering Department, Faculty of Engineering and Natural Sciences, Samsun University, Samsun, Turkey

    Aycan Pekpazar

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  1. Abdullah Emin Kazdaloglu
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Contributions

AEK, KCY, AP, FC, and CAG contributed to conceptualization; AEK, KCY, AP, and CAG contributed to methodology; AEK and CAG done formal analysis and investigation; AEK helped in writing—original draft preparation; AEK, KCY, AP, FC, and CAG helped in writing—review and editing; CAG done funding acquisition and supervision.

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Correspondence to Cigdem Altin Gumussoy.

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Appendices

Appendix 1: Three stages validation procedure.

See Fig. 2

Fig. 2
figure 2

Three stages of conceptualization and survey instrument development

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Appendix 2: Content validity check results.

See Table 7.

Table 7 Based on content validity check: items’ PSA and CSV scores
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Appendix 3: Coding matrix

See Table 8.

Table 8 Open and axial codes matrix (adapted from [60])
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Appendix 4 A review of the literature and 12 constructs.

See Table 9.

Table 9 Interplay between literature review and Google’s mobile application development guideline
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Appendix 5: Demographic information of respondents

See Table 10.

Table 10 Pilot study, content validity check, exploratory study and confirmatory study: respondent demographics
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Appendix 6 Final item pool.

See Table 11.

Table 11 Finalised item pool after content validity check
Full size table

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Kazdaloglu, A.E., Cetin Yildiz, K., Pekpazar, A. et al. Conceptualization and survey instrument development for mobile application usability. Univ Access Inf Soc (2024). https://doi.org/10.1007/s10209-023-01078-8

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