Abstract
This research proposes a performance evaluation model for the retail industry (RI) through an integrated intuitionistic fuzzy Technique for Order of Preference by Similarity to Ideal Solution (IF-TOPSIS) and data envelopment analysis (DEA). In the literature, DEA is one of the most commonly applied methods for RI evaluation to measure the relative efficiency of peer decision-making units (DMUs). This research proposes a decision-making algorithm with a hierarchical structure to find performance efficiencies. The objective of this research is to develop the performance evaluation process for RI in Turkey by utilizing both qualitative and quantitative criteria. Firstly, IF-TOPSIS is applied to handle more complex problems in which the decision-maker has some uncertainty and hesitation in assigning qualitative preference values for the considered objects. Secondly, the alternatives based on both qualitative and quantitative data are formulated by DEAs to classify RI performance evaluation. The results imply that using IF-TOPSIS value as the only output into DEA classification is more accurate than just using the entire quantitative variables. The results show that the combination of the two methods is suitable for any number of DMUs.
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Acknowledgements
The first author (Babak Daneshvar Rouyendegh (Babek Erdebilli)) was supported by the TUBITAK (The Scientific and Technological Research Council of Turkey) under Grant B.14.2.TBT.0.06.01-21514107-020-155999. This study was presented in DEA40: International Conference of Data Envelopment Analysis.
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Rouyendegh, B.D., Yildizbasi, A. & Yilmaz, I. Evaluation of retail ındustry performance ability through ıntegrated ıntuitionistic fuzzy TOPSIS and data envelopment analysis approach. Soft Comput 24, 12255–12266 (2020). https://doi.org/10.1007/s00500-020-04669-2
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DOI: https://doi.org/10.1007/s00500-020-04669-2