Abstract
This paper reconsiders the licensing of a common value innovation to a downstream duopoly, assuming firms observe imperfect signals of the cost reduction induced by the innovation. The innovator adopts a direct revelation mechanism and awards an unrestricted license to the firm that reports the highest signal and a royalty contract to the other. Firms may signal strength to their rivals through exaggerated messages, which may however backfire, and give rise to higher royalty payments. We provide sufficient conditions for truthful implementation, and for the profitability of adding royalty contracts to what is otherwise a first-price license auction.
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Notes
Although, in principle, one can employ devices like patent buy-outs to reduce the trade-off between incentives and efficiency.
Sen (2005) shows that pure royalty contracts may be superior to unrestricted license auctions if one takes this integer constraint into account. However, this is no longer the case if one includes a royalty component into the auctioned unrestricted licenses, as shown by Sen and Tauman (2007) and Giebe and Wolfstetter (2008).
In a similar spirit Jansen (2011) explores how firms may signal the size of their cost reduction due to an innovation by either applying for a patent or keeping the innovation secret.
One exception to this rule is a paper by Moldovanu and Sela (2003) that considers patent licensing to Bertrand competitors, using an example in which innovations have a particular private and a common value component.
BNE refers to the reduced message game induced by the direct mechanism, where the downstream Cournot game with the posterior belief induced by messages is replaced by its equilibrium payoff. Altogether, we are using the equilibrium concept of a perfect Bayesian equilibrium to solve the dynamic (message cum Cournot) game played between firms.
Our assumptions rule out that \(F\) has parts that are highly concave or highly convex, and it is satisfied by many standard distribution functions (see the survey by Bagnoli and Bergstrom 2005).
This assures that the winner’s marginal benefit of signaling strength is increasing in his true cost reduction (see Appendix 7.1.2). Note, the winner’s equilibrium output is increasing in his true cost reduction. A high degree of concavity of inverse demand accelerates the price reduction caused by higher output, which contributes to slow down the increase in the marginal benefit of signaling strength.
Although the functions \(\Pi _{\text {up} }\) and \(\Pi _{\text {dn} }\) differ, they yield the same differential equation. However, when we check the second-order conditions, we need to consider both branches of the payoff function \(\Pi (x,z)\).
It is obvious that, given the allocation rule \(k\), truthful implementation is not possible if \(\beta , \beta _n\) are not strictly increasing.
Note, in the private values case, the benefit from such “low balling” is considerably more pronounced, because there a firm may get the innovation for free by reporting no cost reduction. This is why in the private values case, employing a sufficiently high reserve price is crucial in this case (as shown in Fan et al. 2013).
The c.d.f. of the largest order statistic, \(X_{(1)}\), is \(F(x)^2\) and the joint density of the two order statistics \(X_{(1)}, X_{(2)}\) is equal to \(2 f(x)f(y)\).
Also: \(\alpha _0=(1/72)(-16 c + 19 c^2 + 40 d - 38 c d - 29 d^2),\, \alpha _1=(1/36) (c - d) (16 - 19 c - 17 d)\).
For a more detailed discussion of these issues, and the related difficulty of designing the optimal mechanism, see our companion paper Fan et al. (2013) where similar issues arise in the private values case.
In the Online Appendix to our companion paper on the private values case, we spelled out the extension to more than two firms in detail.
This is in contrast to the private values case where revealing the low signal does not affect payoffs.
\(u\) represents \(u(x)\) defined above.
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We would like to thank Jinwoo Kim, Jae Nahm, Kiho Yoon, two anonymous referees, the Associate Editor, and the Co-Editor Vijay Krishna for comments. Research support by the National Research Foundation of Korea funded by the Korean Government (NRF-2010-330-B00085), the Deutsche Forschungsgemeinschaft (DFG), SFB Transregio 15, “Governance and Efficiency of Economic Systems,” the Humanities and Social Sciences Research Foundation of Chinese Ministry of Education (Grant 09YJA790133), and the “Innovation Program of Shanghai Municipal Education Commission” (Grant 12ZS076) is gratefully acknowledged.
Appendix
Appendix
1.1 Supplement to the proofs of Lemma 1 and Proposition 2
1.1.1 Proof of Step a) in Lemma 1
Proof
By definition, \(q_{1_b}(x,z,y)\) satisfies the first-order condition of the best-reply problem (11) for all signals, which yields the identity in \(x,z, y\):
Differentiating w.r.t. \(z\) and \(x\), respectively, gives
Adding the two equations and setting \(z=x\) gives
Since marginal revenue is decreasing, \((2P'(\cdot )+P^{''}(\cdot ) q_{1_b}(\cdot ))<0\); hence, \(\partial _xq_{1_b}(\cdot )+ \partial _zq_{1_b}(\cdot )=0\). Using this result together with (28), we conclude:
as asserted.\(\square \)
1.1.2 Monotonicity of \(\mathbf \beta _n \) (Proposition 2)
Here we show that assumptions (4), (5) concerning the \(P\) and the \(F\) functions assure the monotonicity of \(\beta , \beta _n\).
We show, in several steps, that \(\frac{d}{dx}\left( \frac{F(x)}{f(x)}\left. \partial _z \Pi _a(x,z)\right| _{z=x}\right) >0\).
Proof
1) For the assumed probability distributions one can check
which is equivalent to \(\mu ''(x)\ge 0\) as we will show below.Footnote 17
Since \(\mu '(x)=\frac{f(x)}{F(x)}(x-\mu (x))\) is positive, \(\mu ''(x)\ge 0\) if and only if \(\frac{d}{dx}\ln \mu '(x) \ge 0\). Because
\(\ln \mu '(x)=\ln f(x)-\ln F(x)-(\ln F(x)-\ln \int _{d}^{x}F(y)dy)\). Therefore, nonnegativity of \(\mu ''(x)\) is equivalent to nonnegativity of (31).
2) By the assumed log-concavity of the distribution function, \(F(x)/f(x)\) is strictly increasing. Therefore, we only need to show that \(\left. \partial _z \Pi _a(x,z)\right| _{z=x}\) is increasing.
By (9), \(\Pi _{a}(x,z) = \pi _1\left( q_{1_a}(x,z), q_{2_a}(z);c-\theta _1(x,z)\right) \), and by the envelope theorem,
Since \(\left. q_{1_a}(x,z)\right| _{z=x}\) and \(\left. \partial _z \theta _1(x,z)\right| _{z=x} = (1-t)\mu '(x)\) are increasing, it is sufficient to show that \((P'(\cdot ) q_{2_a}'(z) q_{1_a}(x,z))|_{z=x}\) is increasing.
3) The first-order conditions of the oligopoly subgame \(\Gamma _a=\Gamma \left( c-\theta (z,\mu (z)),c\right) \) are nonlinear. We employ the following algorithm to compute the solution of this subgame \((q_1(z), q_{2_a}(z))\):
Adding up the two first-order conditions gives \( 2(1-c)-(2+\alpha ) Q^\alpha +\theta (z,\mu (z)) = 0, \) where \(\theta (z,\mu (z))= t z +(1-t) \mu (z)\). Therefore, the aggregate equilibrium output is
Plug \(Q(z)\) into the first-order conditions for \(q_{2_a}(z)\), and then set \(z=x\). This gives
4) Since \(P'(Q(x))=-\alpha Q(x)^{\alpha -1}\), we have:
where \(\theta \) is a short-hand expression for \(\theta (x,\mu (x))\), and the coefficients \(a_i\) and \(b_i\) are constants with \(b_i>0\), \(a_0=\alpha ^2(5+3\alpha )(1-c)^2\), \(a_1=-\alpha (\alpha ^3+\alpha ^2-4\alpha -6)(1-c)\), and \(a_2=1+\alpha \). One can show that \(a_0+a_1 \theta +a_2 \theta ^2>0\) for \(\theta \in [d,c]\) and for \(c<.5\) if \(\alpha <4.4\).\(\square \)
1.2 Proof of Lemma 3, Part 1)
1) We show that \(\partial _{zx}\bar{\Pi }_{\text {up} }^n(x,z)\ge 0\), as follows:
Using the envelope theorem and the fact that \(q_{2_a}\) is independent of \(x\), one has
Note that
Therefore,
where the inequality follows from (33) together with the fact that \(\partial _z q_{1_a}(x,z)>0\) (the loser reduces his output when the winner has signalled strength, and the winner takes advantage of this by increasing his own output).
Combining the above, gives
2) Similarly, we show that \(\partial _{zx}\bar{\Pi }_{\text {dn} }^n(x,z)\ge 0\), as follows:
Using the envelope theorem and the fact that \(q_{2_c}\) is independent of \(x\), one has
Therefore,
Combining the above confirms that \(\partial _{zx}\bar{\Pi }_{\text {dn} }^n(x,z)>0\) everywhere.
1.3 Proof of Lemma 3, Part 2)
By definition of \(\Pi _{\text {up} }, \Pi _{\text {up} }^n\) one has
Therefore, using \(\Pi _{\text {up} }^n\) and the fact that \(\partial _x\Pi _b(x,z,y)=(1-t)q_{1_b}(x,z,y)\),
To explain the last step, which involves substituting \(\partial _z q_{1_b}(\cdot )\), recall the first-order condition concerning \(q_{1_b}\):
Differentiating w.r.t. \(z\) gives
Obviously, if \(t=1\) the above cross derivative is positive. Whereas if \(t<1\), it cannot be positive everywhere for \(d=0\). Because if \(d=0\), one finds that the first two terms in the last equation vanish as \(x\) and \(z\) approach zero, whereas the last term is negative, so that \(\partial _{zx}\bar{\Pi }_{\text {up} }(x,z)<0\).
If \(d\) is positive the above cross derivative is positive for all sufficiently large \(t\), because in that case the effect of an upward deviation on the royalty rate (i.e., the last term) becomes insignificant, whereas the output difference between winner and loser does not vanish relative to the last term as \(t\) is increased towards 1. This shows that the second order conditions are satisfied if \(d\) is positive and \(t\) is sufficiently close to 1.
Next consider downward deviations, \(z\le x\) and the associated payoff function \(\Pi _{\text {dn} }(x,z)\). By definition of \(\Pi _{\text {dn} }, \Pi _{\text {dn} }^n\) one has
Therefore, using \(\Pi _{\text {dn} }^n\) and the facts that \(\partial _x\Pi _d(x,z,y)\!=\!tq_{1_d}(x,z,y)\), and \(\partial _x\Pi _e(x,z,y)=(1-t)q_{1_e}(x,z,y)\), one has
for \(d>0\) and \(t\) sufficiently close to 1, because the first two terms are positive, the second term is bounded away from 0, and the third term vanishes as \(t\) approaches 1.
1.4 Proof of Proposition 3
-
1)
Proof that (29) \(\Rightarrow \) \(\Delta >0\):
$$\begin{aligned} \Delta&= -2(1-t)\int \limits _{d}^{c}\int \limits _{d}^{x}\int \limits _{y}^{c}q_{L}^{*}(s)dF(s)dydF(x)+ 2\int \limits _{d}^{c}\theta (x,\mu (x)) q_{L}^{*}(x)F(x)dF(x) \\&> -2(1-t)\int \limits _{d}^{c}\int \limits _{d}^{x}\int \limits _{d}^{c}q_{L}^{*}(s)dF(s)dydF(x)+ 2\int \limits _{d}^{c}\theta (x,\mu (x))q_{L}^{*}(x)F(x)dF(x) \\&= -2(1-t)\int \limits _{d}^{c}\int \limits _{d}^{x}\bar{q}_{L}^{*}dydF(x)+\int \limits _{d}^{c} \theta (x,\mu (x))q_{L}^{*}(x)dF(x)^2\\&\ge -2(1-t)\bar{q}_{L}^{*}\int \limits _{d}^{c}\int \limits _{d}^{x}1 dydF(x)+d \int \limits _{d}^{c}q_{L}^{*}(x)dF(x)^2 \\&= -2(1-t)\bar{q}_{L}^{*}\int \limits _{d}^{c}(x-d)dF(x)+d\cdot \hat{q}_{L}^{*},\text { where } \hat{q}_L^*:=E[q_L^*(X_{(1:2)})] \\&= -2(1-t)\bar{q}_{L}^{*}E(X-d)+d\cdot \hat{q}_{L}^{*} \\&= \left( 2(1-t)\bar{q}_{L}^{*}+\hat{q}_{L}^{*}\right) d-2(1-t)\bar{q}_{L}^{*}E(X) \\&\ge 0, \quad \text {by} (29). \end{aligned}$$ -
2)
Proof that (30) \(\Rightarrow \,\Delta >0\) (using the first two lines from 1) above)
$$\begin{aligned} \Delta&> -2(1-t)\int \limits _{d}^{c}\int \limits _{d}^{x}\bar{q}_{L}^{*}dy dF(x)+\int \limits _{d}^{c} \theta (x,\mu (x))q_{L}^{*}(x)dF(x)^2 \\&= -2(1-t)\bar{q}_{L}^{*}\int \limits _{d}^{c}\int \limits _{d}^{x}1dydF(x)+\int \limits _{d}^{c} \theta (x,\mu (x))q_{L}^{*}(x)dF(x)^2 \\&= -2(1-t)\bar{q}_{L}^{*}\int \limits _{d}^{c}(x-d)dF(x)+\int \limits _{d}^{c}\theta (x,\mu (x))q_{L}^{*}(x)dF(x)^2 \\&= -2(1-t)\bar{q}_{L}^{*}\int \limits _{d}^{c}(x-d)dF(x)\\&+\left( \hat{q} _{L}^{*}\int \limits _{d}^{c}\theta (x,\mu (x))dF(x)^2+\text {Cov }\left( \theta (X_{(1)},\mu (X_{(1)})),q_{L}^{*}(X_{(1)})\right) \right) \\&= -2(1-t)\bar{q}_{L}^{*}\left( E(X)-d\right) +\hat{q}_{L}^{*}E\left( \theta (X_{(1)},\mu (X_{(1)}))\right) \\&+\,\text {Cov }\left( \theta (X_{(1)},\mu (X_{(1)})),q_{L}^{*}(X_{(1)})\right) \\&= -2(1-t)\bar{q}_{L}^{*}\left( E(X)-d\right) +\hat{q}_{L}^{*}E\left( tX_{(1)}+(1-t)\mu (X_{(1)})\right) \\&+\,\text {Cov }\left( \theta (X_{(1)},\mu (X_{(1)})),q_{L}^{*}(X_{(1)})\right) \\&\ge 0, \quad \text {by} (30). \end{aligned}$$
1.5 Model with linear demand and uniformly distributed signals
Here we summarize the technical details of the linear example sketched in Sect. 5.
As one can easily confirm, in this case one has
1.5.1 Proof of Lemma 4
Proof
1) The fact that \(\Pi _{\text {up} }^{n}\) is pseudoconcave can be proved by showing that the cross derivative, \(\partial _{zx}\Pi _{\text {up} }^{n}\), is decreasing in \(t\) and positive at \(t=1\). In fact one can check that
Since \(1-c>z\) and \(z>x\) (upward deviation), one has \(\partial _{t}\left( \partial _{zx}\Pi _{\text {up} }^{n}\right) <0\). The value of \(\partial _{zx}\Pi _{\text {up} }^{n}\) at \(t=1\) is
The second term in the numerator is an increasing function of \(z\) and takes the value \(2(x-d)^{2}\) when \(z=x\). Hence \(\partial _{zx}\Pi _{\text {up} }^{n}\) at \(t=1\) is positive for \(z>x.\)
The fact that \(\Pi _{\text {dn} }^{n}\) is pseudoconcave can be proved by checking that the cross derivative, \(\partial _{zx}\Pi _{\text {dn} }^{n}\), is positive:
2) The fact that \(\Pi _{\text {up} }\) is pseudoconcave for \(d\ge c/5\) can be proved by checking that (i) the cross derivative, \(\partial _{zx}\Pi _{\text {up} }\), is a concave quadratic function of \(t\), (ii) \(\partial _{zx}\Pi _{\text {up} }\) takes the same (positive) value as \(\partial _{zx}\Pi _{\text {up} }^{n}\) at \(t=1\) and is decreasing in \(t\) at \(t=1\), and (iii) \(\Pi _{\text {up} }\) takes the value \( (5z-c)/8(c-d)\) at \(t=1/2\). The cross derivative is
The derivative of \(\partial _{zx}\Pi _{\text {up} }\) w.r.t. \(t\) at \(t=1\) is
3) This follows from the proof of 2) and the continuity of \(\partial _{zx}\Pi _{\text {up} }\). In fact, if \(\partial _{zx}\Pi _{\text {up} }>0\) for some \(t^{*}\), it is positive for all \(t>t^{*}\).\(\square \)
1.5.2 Proof of Proposition 4
Proof
We show that the difference of the innovator’s expected profit, \(\Delta (t):=G-G_{n}\), is a concave quadratic function of \(t\), which takes positive values at \(t=\frac{1}{2}\) and 1. One can easily find that
Hence,
Both are concave functions of \(d\), taking positive values at \(d=0\) and \(d=c\);
\(\square \)
1.5.3 Proof of Proposition 5
Proof
1) We first prove the asserted comparative statics in \(t\) (using the fact that \(d<c<1/2\)):
2) We show that \(\partial _t \Delta _\beta (x)<0, \forall x \), in several steps:
Combining (36)–(39) the assertion 2) follows immediately.
3) Because \(\beta _n\) is strictly increasing in \(t\) and \(\beta _n - \beta \) is strictly decreasing in \(t\), it follows that both \(\beta \) and \(\beta _n\) are strictly increasing in \(t\).
Similarly one can show that \(\partial _{d} \beta _n(x)>0 \) and \(\partial _{d} \Delta _\beta (x)<0\) and the asserted comparative statics concerning \(d\) follows immediately.\(\square \)
1.5.4 Proof of Proposition 6
Proof
The innovator’s expected profits are equal to
where \(\Delta \) is defined in the proof of Proposition 4.
Taking partial derivatives with respect to \(t\) and \(d\) one finds:
Both functions \(\partial _d G_n\) and \(\partial _d G\) are strictly convex in \(t\) and have a minimum at \(t>1\). Moreover, both \(\partial _d G_n\) and \(\partial _d G\) are positive at \(t=1\); therefore, they are positive valued for all \(t \in [1/2,1]\). The assertions concerning the comparative statics of \(\Delta \) follow easily.\(\square \)
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Fan, C., Jun, B.H. & Wolfstetter, E.G. Licensing a common value innovation when signaling strength may backfire. Int J Game Theory 43, 215–244 (2014). https://doi.org/10.1007/s00182-013-0391-9
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DOI: https://doi.org/10.1007/s00182-013-0391-9