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References

  • STATICS EUROPE by John M. Harvey (Third Edition), Kent, England:CBD Research Ltd., 1976, 467 pp. $40.00

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  • SALES MANAGEMENT: OPERATIONS, ADMINISTRATION, MARKETING by H. Webster Johnson (Columbus:Charles Merrill Publishing Company, 1976, 486 pp. $13.95)

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  • MARKETING DECISION MAKING:CONCEPTS AND STRATEGY by David Cravens, Gerald HIlls,RobertB.WoodruffHomewood, Illinois:Richard D. Irwin, Inc., 1976. 744 pp. $14.95.

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  • MARKETING RESEARCH: MEANING, MEASUREMENT, AND METHOD by DonaldS.Tull and Del I.Hawkins(New York:Macmillan Publishing Co., Inc., 1976. 736 pp. $13.95)

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Author information

Authors and Affiliations

  1. California State University, Sacramento

    Ralph M. Gaedeke

  2. Louisiana State University, Louisiana, USA

    Mary Carolyn Harrison

  3. Texas A&M University, Texas, USA

    Charles M. Futrell

  4. Illinois State University, Illinois, USA

    O. C. Ferrell

  5. Portland State University, Portland, USA

    Bruce L. Stern

Authors
  1. Ralph M. Gaedeke
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  2. Mary Carolyn Harrison
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  3. Charles M. Futrell
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  4. O. C. Ferrell
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  5. Bruce L. Stern
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Gaedeke, R.M., Harrison, M.C., Futrell, C.M. et al. Book reviews. JAMS 4, 658–661 (1976). https://doi.org/10.1007/BF02729778

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  • DOI: https://doi.org/10.1007/BF02729778

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