Skip to main content
Log in

Integrated Bayesian decision: A case

  • Published:
Journal of the Academy of Marketing Science Aims and scope Submit manuscript

Abstract

The process described in this article provides a framework for combining the judgments and experiences of each member of a decision-making unit. Utilizing the Bayesian approach to decision-making and the Jury of Executive Opinion the model may be of assistance to management teams, Boards of Directors and committees in reaching a consensus on critical decisions. The data are based on an actual case experience familiar to the authors.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Similar content being viewed by others

Reference

  • Smith, Alan F. and Easley, Eddie V. 1974. The Iceville Figure Skating Club, Cases 1–3, Boston: Intercollegiate Case Clearing House.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Rights and permissions

Reprints and permissions

About this article

Cite this article

Smith, A.F., Easley, E.V. Integrated Bayesian decision: A case. JAMS 2, 523–533 (1974). https://doi.org/10.1007/BF02729395

Download citation

  • Issue Date:

  • DOI: https://doi.org/10.1007/BF02729395

Keywords

Navigation