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John D. Backe is president of CBS, Inc. and former president of the CBS/Publishing Group. His article was adapted from a speech delivered before the International Radio and Television Society in New York on November 15, 1977.
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Backe, J.D. The danger of negative thinking. Society 15, 12–13 (1978). https://doi.org/10.1007/BF02693890
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DOI: https://doi.org/10.1007/BF02693890