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Public sector marketing, political science and the science of public administration: the evolution of a transdisciplinary dialogue

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Abstract

This article describes the evolution of the application of marketing techniques to the public sector and evaluates how political science and public administration have responded to them. Within the framework of the new definition of marketing established by the American Marketing Association (AMA), this article also discusses the potential of marketing in contemporary public management and its coherence with democratic values.

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  1. Facultad de Ciencias Políticas y Sociales, Universidad de Santiago de Compostela, Campus Vida, s/n., 15782, Santiago de Compostela, Spain

    Ramón Bouzas-Lorenzo

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  1. Ramón Bouzas-Lorenzo
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Correspondence to Ramón Bouzas-Lorenzo.

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Bouzas-Lorenzo, R. Public sector marketing, political science and the science of public administration: the evolution of a transdisciplinary dialogue. Int Rev Public Nonprofit Mark 7, 113–125 (2010). https://doi.org/10.1007/s12208-010-0057-2

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