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Competitive Priorities for Indian Car Manufacturing Industry (2011–2020) for Global Competitiveness

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Abstract

The present paper seeks to identify competitive priorities and their relative importance for Indian Automotive Industry, specifically for passenger cars, during the decade 2011-2020. The relative importance of the competitive priorities and the factors within each priority has been determined based on the responses collected from senior executives and consultants working with the Indian automotive industry. A response sheet has been prepared listing the competitive priorities along with important factors under each priority, based on the study of published research work and consultant reports. A sample industrial survey by getting the response sheet filled from senior executives and consultants of major automotive industries in India has been carried out for determining the ranking of competitive priorities in the order of their importance and weightage of various factors under each priority. The research findings indicate highest preference for the consumer perspective foliowed by quality and cost. Innovation and product technology have been adjudged as next important competitive priorities. However, delivery has been given comparatively low preference by Indian Automotive manufacturers which shall have to be given preference in the near future for global competitiveness. Flexibility and sustainability have been assigned low priorities at present but shall have to be given more significance towards the end of this decade. The knowledge of competitive priorities and their relative importance leads to better understanding of manufacturing strategies for the Indian automotive manufacturers during the next decade 2011-2020.

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Authors and Affiliations

  1. Department of Mechanical Engineering, I.I.T., Delhi, India

    Yugal Nauhria, S. Pandey (Pofessor) & M. S. Kulkarni

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  1. Yugal Nauhria
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  2. S. Pandey
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  3. M. S. Kulkarni
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Additional information

Er. Yugal Nauhria is a young researcher who is pursuing Ph.D. from IIT, Delhi under Prof. S. Pandey and Dr. M.S. Kulkarni. He is B.E. (Administrator Gold Medal) from Punjab Engineering College, Chandigarh and has completed his MBA (Operations) from IMT, Ghaziabad. His professional interests include developing and implementing quality management systems, business excellence through TQM, TPM, lean manufacturing and six sigma concepts. His research interests involve Lean Manufacturing and Total Quality Management. He is currently working with McKinsey & Company as Knowledge Specialist with the Operations Practice.

Sunil Pandey (B.E. (Mech.), M.Tech. (Prod. Engg.), Ph.D. (Welding)) is currently on deputation as Director at Sant Longowal Institute of Engineering & Technology. He has been Professor in Department of Mechanical Engineering at the Indian Institute of Technology, Delhi. He has been instrumental in the development of world class welding laboratory at I.I.T., Delhi. His interest includes welding technologies, manufacturing processes and joining of materials. He has more than 12 patents, design registrations and copy rights to his credit. He had visited Brunel University to carry out work for the Indo-UK project on ‘Commercialization of Plasma Enhanced Shielded Metal Arc Welding Process and development of application specific fluxes’. He has over 150 publications in International Journal, Conferences, etc. He has facilitated number of sponsored International and National research projects and more than 30 industrial consultancy projects.

Dr. M S Kulkarni is currently working as Associate Professor, Department of Mechanical Engineering, Indian Institute of Technology Delhi. Dr. Kulkarni did his M.Tech. and Ph.D. from the Indian Institute of Technology Bombay. He has worked with various industries in the area of quality assurance, six sigma and reliability management. He has been working at the Indian Institute of Technology Delhi for the last six years. His research interests are in the areas of Manufacturing System Design, Service System Design, Quality and Reliability Engineering and Maintenance Management.

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Nauhria, Y., Pandey, S. & Kulkarni, M.S. Competitive Priorities for Indian Car Manufacturing Industry (2011–2020) for Global Competitiveness. Global J. Flexible Syst. Manage. 12, 9–20 (2011). https://doi.org/10.1007/BF03396603

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