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This paper is based on Mr. Travers’ presidential address, delivered to the Division of Educational Psychology of the American Psychological Association, September 5, 1964.
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Travers, R.M.W. The transmission of information to human receivers. AVCR 12, 373–385 (1964). https://doi.org/10.1007/BF02768693
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DOI: https://doi.org/10.1007/BF02768693