Get ready for the gamer generation

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Beck, J. C. and Wade, M. (2004).Got Game: How the gamer generation is reshaping business forever. Boston, MA: Harvard Business School Press.
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University of Southern California, USA
John Beck Ph.D. (president of North Star Leadership Group, senior adviser at Monitor Group, Senior Research Fellow at the Annenberg Center of the Digital Future, co-author of Got Game (HBS Press 2004) and the Attention Economy (HBS Press 2001)

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Adam Carstens
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John Beck Ph.D.
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Carstens, A., Beck, J. Get ready for the gamer generation. TECHTRENDS TECH TRENDS 49, 22–25 (2005). https://doi.org/10.1007/BF02763643

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