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Physical distribution service: A fundamental marketing concept?

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Abstract

This article contends that current discussion and research into the role of physical distribution service in the marketing mix are hampered by a lack of consistent definition of the concept of physical distribution service and its component dimensions. In order to clarify this concept, prerequisites for a theoretically meaningful understanding of physical distribution service are presented and supported by an integrative literature review. The implications of this undertaking are also discussed.

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Authors and Affiliations

  1. Virginia Polytechnic Institute and State University, Virginia, USA

    John T. Mentzer

  2. Clemson University, Clemson, SC, USA

    Roger Gomes

  3. University of Maryland, Maryland, USA

    Robert E. Krapfel

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  1. John T. Mentzer
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  2. Roger Gomes
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  3. Robert E. Krapfel
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Mentzer, J.T., Gomes, R. & Krapfel, R.E. Physical distribution service: A fundamental marketing concept?. JAMS 17, 53–62 (1989). https://doi.org/10.1007/BF02726354

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