Abstract
A model for four-mode component analysis is developed and presented. The developed model, which is an extension of Tucker's three-mode factor analytic model, allows for the simultaneous analysis of all modes of a four-mode data matrix and the consideration of relationships among the modes. An empirical example based upon viewer perceptions of repetitive advertising shows the four-mode model applicable to real data.
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Reference note
Manual for the Leo Burnett storyboard test-system. Chicago, Ill.: Leo Burnett Company, Inc., 1977.
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This research was supported by the University of Kansas School of Business Research Fund provided by the Fourth National Bank & Trust Company, Wichita. The ideas and opinions expressed herein are solely those of the author.
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Lastovicka, J.L. The extension of component analysis to four-mode matrices. Psychometrika 46, 47–57 (1981). https://doi.org/10.1007/BF02293918
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DOI: https://doi.org/10.1007/BF02293918