Skip to main content
Log in

Employee communication strategies for organizational crises

  • Articles
  • Published:
Employee Responsibilities and Rights Journal Aims and scope Submit manuscript

Abstract

Perhaps at no time is it more important for an organization to communicate sensitively and openly with its employees than during a crisis. Such efforts, however, are driven by management's view of a crisis situation, which frequently fails to consider employees' stress-induced responses to management communication behavior. This paper draws on research findings on life situations, crisis management, communication, stress, psychology, and information processing, to analyze employees' emotional, cognitive, and information needs when confronted by organizational crises. The authors present a receiver-oriented “Employee Crisis Communication Model.” This model outlines employees' stress-invoked perceptual and behavioral responses to major crises, which may, among other things, seriously impair their ability to handle information and make decisions. The authors then discuss the implications of applying certain communication strategies to crisis environments.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Similar content being viewed by others

References

  • Aldrich, H., & Herker, D. (1977). Boundary spanning roles and organizational structure.Academy of Management Review, 2, 217–230.

    Google Scholar 

  • Aldrich, H., & Mindlin, S. (1978). Uncertainty and dependence: Two perspectives on environment. In Karpik, L. (Ed.),Organization and Environment: Theory, Issues and Reality, Beverly Hills, CA: Sage Publications.

    Google Scholar 

  • Beehr, T. A., & Newman, J. E. (1978). Job stress, employee health, and organizational effectiveness.Personnel Psychology, 31, 665–698.

    Google Scholar 

  • Berk, B. (1977). Face-saving at the singles dance.Social Problems, 24, 530–544.

    Google Scholar 

  • Bernstein, B. (1964). Elaborated and restricted codes.American Anthropologist, 66, 55–69.

    Google Scholar 

  • Bok, S. (1983).Secrets: On the Ethics of Concealment and Revelation. New York: Pantheon Books.

    Google Scholar 

  • Cappella, J. N. (1977). Research methodology in communication: Review and commentary. In Ruben, B. D. (Ed.),Communication Yearbook I, 37–53. New Brunswick, NJ: Transaction Books.

    Google Scholar 

  • Caplan, R. D., & Jones, K. W. (1975). Effects of workload, role ambiguity, and Type A personality on anxiety, depression and heart rate.Journal of Applied Psychology, 60(6), 713–719.

    Google Scholar 

  • Cohn, R. M. (1978). The effect of employment status change on self-attitudes.Social Psychology, 41, 81–93.

    Google Scholar 

  • Cutlip, S. M., Center, A. H., & Broom, G. M. (1985).Effective Public Relations. Englewood Cliffs, NJ: Prentice-Hall.

    Google Scholar 

  • Dervin, B. (1980). Communication gaps and inequities: Moving toward a reconceptualization. In Dervin, B., & Voight, M. J. (eds.).Progress in Communication Sciences, 73–112. Norwood, NJ: Ablex.

    Google Scholar 

  • Donohue, G. A., Tichenor, P. J., & Olien, C. N. (1975). Mass media and the knowledge gap: A hypothesis reconsidered.Communication Research, 2, 3–23.

    Google Scholar 

  • Driver, M. J. (1962). Conceptual structure and group processes in an internation simulation. Part one: The perception of simulated nations.Educational Testing Service Research Bulletin, 62–115.

  • Duncan, R. (1972). Characteristics of organizational environments and perceived environmental uncertainty.Administrative Science Quarterly, 17, 313–327.

    Google Scholar 

  • Eisenberg, E. M. (1984). Ambiguity as strategy in organizational communication.Communication Monographs, 51, 227–242.

    Google Scholar 

  • Eisenberg, E. M., & Witten, M. G. (1987). Reconsidering openness in organizational communication.Academy of Management Review, 12, 418–426.

    Google Scholar 

  • Fink, S. (1986).Crisis Management: Planning for the Inevitable. New York: AMACOM.

    Google Scholar 

  • Freud, S. (1927). In Strachey, J. (Ed.),Inhibitions, Symptoms and Anxiety. London: Hogarth Press.

    Google Scholar 

  • Goldstein, K. (1939).The Organism, A Holistic Approach to Biology. New York: American Book.

    Google Scholar 

  • Goldstein, M. (1958). Relationship between coping and avoiding behavior and response to fear arousing propaganda.Journal of Abnormal and Social Psychology, 58, 247.

    Google Scholar 

  • Gross, T. F., & Mastenbrook, M. (1980). Examination of the effects of state anxiety on problem-solving efficiency under high and low memory conditions.Journal of Educational Psychology, 72, 605–609.

    Google Scholar 

  • Grunig, J. E. (1978). Accuracy of communication from an external public to employees in a formal organization.Human Communication Research, 5, 40–53.

    Google Scholar 

  • Gupta, N., & Beehr, T. A. (1979). Job stress and employee behaviors.Organizational Behavior and Human Performance, 23, 373–387.

    Google Scholar 

  • Hambrick, D. C., & Mason, P. A. (1984). Upper echelons: The organization as a reflection of its top managers.Academy of Management Review, 9, 193–206.

    Google Scholar 

  • Harrison, B. (1984). Plant closures: Efforts to cushion the blow.Monthly Labor Review, 107, 41–43.

    Google Scholar 

  • Holsti, O. R. (1965). The 1914 case.American Political Science Review, 59, 365–378.

    Google Scholar 

  • Janis, I. L. (1958).Psychological Stress. New York: Wiley.

    Google Scholar 

  • Janis, I. L., & Feshbach, S. (1953). Effects of fear-arousing communications.Journal of Abnormal and Social Psychology, 48, 78–92.

    Google Scholar 

  • Janis, I. L., & Feshbach, S. (1954). Personality differences associated with responsiveness to fear-arousing communications.Journal of Personality, 23, 154–166.

    Google Scholar 

  • Janis, I. L., & Milholland, H. (1954). The influence of threat appeals on selective learning of the content of a persuasive communication.Journal of Psychology, 37, 75–80.

    Google Scholar 

  • Janis, I. L. & Terwilliger, R. F. (1962). An experimental study of psychological resistances to fear-arousing communications.Journal of Abnormal and Social Psychology, 65, 403–410.

    Google Scholar 

  • Jones, E. E., Farina, A., Hastorf, A. H., Markus, H., Miller, D. T., & Scott, R. A. (1984).Scial Stigma: The Psychology of Marked Relationships. New York: W. H. Freeman & Co.

    Google Scholar 

  • Kahn, R. L. (1981).Work and Health. New York: Wiley.

    Google Scholar 

  • Katz, D., & Kahn, R. L. (1966).The Social Psychology of Organizations. New York: Wiley.

    Google Scholar 

  • Kaufman, H. G. (1982).Professionals in Search of Work: Coping with the Stress of Job Loss and Unemployment. New York: Wiley.

    Google Scholar 

  • Larson, C. U. (1986).Persuasion: Reception and Responsibility. Belmont, CA.: Wadsworth.

    Google Scholar 

  • Leana, C. R., & Ivancevich, J. M. (1987). Involuntary job loss: Institutional interventions and a research agenda.Academy of Management Review, 12, 301–312.

    Google Scholar 

  • Leherissey, B. L., O'Neil, H. F., & Hansen, D. N. (1971). Effects of memory support on state anxiety and performance in computer-assisted learning.Journal of Educational Psychology, 62, 413–420.

    Google Scholar 

  • Lesly, P. (1986). Sophisticated management of emergencies.Managing the Human Climate (a supplement ofPR Reporter), No. 101 (Nov.–Dec.), 1–4.

  • Levitt, E. E. (1967).The Psychology of Anxiety. Indianapolis, IN: Bobbs-Merrill.

    Google Scholar 

  • Lyons, T. F. (1971). Role clarity, need for clarity, satisfaction, tension and withdrawal.Organizational Behavior and Human Performance, 6, 99–110.

    Google Scholar 

  • Maslach, C. (1982). Understanding burnout: Definitional issues in analyzing a complex phenomenon. In Paine, W. S. (Ed.),Job Stress and Burnout, 111–124. Beverly Hills, CA: Sage.

    Google Scholar 

  • May, R. (1950).The Meaning of Anxiety. New York: Ronald Press.

    Google Scholar 

  • Mechanic, D. (1978).Medical Sociology. New York: Free Press.

    Google Scholar 

  • McGuire, W. J. (1968). Personality and susceptibility to social influence. In Borgatta, E. F., & Lambert, W. W. (Eds.),Handbook of Personality Theory and Research, 1130–1187. Chicago: Rand McNally.

    Google Scholar 

  • McGuire, W. J. (1973). Persuasion, resistance, and attitude change. In Pool, Ithiel de Sola, Frey, F. W., Schramm, W., Maccoby, N., & Parker, E. B. (Eds.),Handbook of Communication, 216–252. Chicago: Rand McNally.

    Google Scholar 

  • Meyers, G. C. (1986).When It Hits the Fan: Managing the Nine Crises of Business. Boston: Houghton Mifflin.

    Google Scholar 

  • Miller, J. G. (1960). Information input overload and psychopathology.American Journal of Psychiatry, 116, 695–704.

    Google Scholar 

  • Mitroff, I. I., & Kilmann, R. H. (1985). Why corporate disasters are on the increase, and how companies can cope with them.Public Affairs Review Annual, 6, 5–21.

    Google Scholar 

  • Morris, L. W., Davis, M. A., & Hutchings, C. H. (1981). Cognitive and emotional components of anxiety: Literature review and a revised worry-emotionality scale.Journal of Educational Psychology, 73, 541–555.

    Google Scholar 

  • Mowday, R. T., Porter, L. W., & Steers, R. M. (1982).Employee-Organization Linkages: The Psychology of Commitment, Absenteeism, and Turnover. New York: Academic Press.

    Google Scholar 

  • Mueller, J. H. (1976). Anxiety and cue utilization in human learning and memory. In Zuckerman, M., & Spielberger, C. D. (Eds.),Emotions and Anxiety: New Concepts, Methods and Applications. Hillsdale, NJ: Erlbaum.

    Google Scholar 

  • Page, R. M. (1984).Stigma. London: Routledge & Kegan Paul.

    Google Scholar 

  • Pincus, J. D., & Rayfield, R. E. (1985). The emerging role of top mangement communication: ‘Turning on’ employee commitment.Personnel Management: Communications (Prentice-Hall, Inc.)XXVIII (October 15), 1291–1296.

    Google Scholar 

  • Pincus, J. D., & Rayfield, R. E. (1986). The relationship between top management communication and organizational effectiveness. Paper presented at the Annual (August) Conference of the Association for Education in Journalism and Mass Communication, Norman, Oklahoma.

  • Reinhardt, C. (1987). How to handle a crisis.Public Relations Journal, 43(11), 43–44.

    Google Scholar 

  • Rose, A. M. (1957).The Power Structure, Political Process in American Society. New York: Oxford University Press.

    Google Scholar 

  • Rousseau, D. M. (1978). Relationship of work to nonwork.Journal of Applied Psychology 63(4), 513–517.

    Google Scholar 

  • Sarason, I. G. (1972). Experimental approaches to test anxiety: Attention and the uses of information. In Spielberger, C. D. (Ed.),Anxiety: Current Trends in Theory and Research. New York: Academic Press.

    Google Scholar 

  • Schenkler, B. R. (1980).Impression Management. Monterey, CA: Brooks-Cole.

    Google Scholar 

  • Scherba, J. (1973). Outplacement as a personnel responsibility.Personnel, 50(3), 40–44.

    Google Scholar 

  • Schroder, H. M., Driver, M. J., & Streufert, S. (1967).Human Information Processing: Individuals and Groups Functioning in Complex Social Situations, New York: Holt, Rinehart and Winston.

    Google Scholar 

  • Sieber, J. E., Kameya, L. I. & Paulson, F. L. (1970). Effect of memory support on the problem-solving ability of test-anxious children.Journal of Educational Psychology, 61, 159–168.

    Google Scholar 

  • Sieber, J. E., & Lanzetta, J. T. (1964). Conflict and conceptual structures as determinants of decision making behavior.Journal of Personality, 32, 622–641.

    Google Scholar 

  • Sillars, A., & Parry, D. (1982). Stress, cognition, and communication in interpersonal conflicts.Communication Research, 9, 201–226.

    Google Scholar 

  • Stern, G. (1987). They don't know what they're doing: Employee surveys and the management of crises.The Wyatt Communicator (Winter), 21–25.

    Google Scholar 

  • Streufert, S., Driver, M. J., & Haun, K. W. (1967). Components of response bias in complex decision-making.Journal of Experimental Social Psychology, 3, 286–295.

    Google Scholar 

  • Suedfeld, P., & Tetlock, P. (1977). Integrative complexity of communication in international crises.Journal of Conflict Resolution, 21, 169–184.

    Google Scholar 

  • Sutton, R. I., & Callahan, A. L. (1987). The stigma of bankruptcy: Spoiled organizational image and its management.Academy of Management Journal, 30, 405–436.

    Google Scholar 

  • Sutton, R. I., Eisenhardt, K. M., & Jucker, J. V. (1986). Managing organizational decline: Lessons from Atari.Organizational Dynamics, 14 (Spring), 17–29.

    Google Scholar 

  • Tichy, N. M., & DeVanna, M. A. (1986).The Transformational Leader. New York: Wiley.

    Google Scholar 

  • Voikart, E. H. (1951).Social Behavior and Personality. New York: Social Science Research Council.

    Google Scholar 

  • Zubrzycki, C. R., & Borkowski, J. G. (1973). Effects of anxiety on storage and retrieval processes in short-term memory.Psychological Reports, 33, 315–320.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Rights and permissions

Reprints and permissions

About this article

Cite this article

Pincus, J.D., Acharya, L. Employee communication strategies for organizational crises. Employ Respons Rights J 1, 181–199 (1988). https://doi.org/10.1007/BF01384980

Download citation

  • Issue Date:

  • DOI: https://doi.org/10.1007/BF01384980

Key Words

Navigation