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Technology adoption: Amplifying versus simplifying innovations

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Abstract

A conceptual distinction is offered between amplifying versus simplifying technological innovations. This distinction is shown to have value in explaining intended adoption. The results of the study indicate the need for further conceptualization and research regarding the role of innovation characteristics in adoption-decision processes.

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Authors and Affiliations

  1. London Business School, Sussex Place, Regent's Park, NW1 4SA, London, United Kingdom

    Bruce G. S. Hardie

  2. London Business School, London, UK

    Thomas S. Robertson

  3. Marketing Department, School of Business and Management, Temple University, 19122, Philadelphia, PA, USA

    William T. Ross Jr.

Authors
  1. Bruce G. S. Hardie
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  2. Thomas S. Robertson
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  3. William T. Ross Jr.
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Hardie, B.G.S., Robertson, T.S. & Ross, W.T. Technology adoption: Amplifying versus simplifying innovations. Market Lett 7, 355–369 (1996). https://doi.org/10.1007/BF00435542

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  • DOI: https://doi.org/10.1007/BF00435542

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