Abstract
Culture is shaped by a handful of people who are guardians of the vision and the shapers of the corporate conscience. It is especially the role of the chief executive to define the character of the business and to establish the corporate culture.
A corporation can instill within its basic policy structure and patterns of behavior a corporate culture, a corporate conscience that can prevail.
On this premise, the author enunciates the following values: the dignity of the individual, openness to people and ideas, optimum standards of service, entrepreneurship, synergism, leadership through competence, and behavior based on values.
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William L. Weiss is chairman and chief executive officer of Ameritech (American Information Technologies Corporation), the parent of the Bell Telephone companies in Illinois, Indiana, Michigan, Ohio, and Wisconsin. Ameritech also has a number of other subsidiaries. Mr. Weiss is engaged in building a new corporate culture for Ameritech, which came into existence on January 1, 1984.
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Weiss, W.L. Minerva's Owl: Building a corporate value system. J Bus Ethics 5, 243–247 (1986). https://doi.org/10.1007/BF00383632
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DOI: https://doi.org/10.1007/BF00383632