Abstract
Tourism has reached, at least until the pre-pandemic time (covid-19), an unprecedented dimension and presents itself as a sector that employs millions of people worldwide. In fact, foreign languages have been gaining more and more power in the business world, especially the English language which becomes fundamental in contact with the tourist–client. Thus, it is pertinent to study this issue, in harmony with the fundamentals of tourism, in order to better understand the use of languages and the value they may have in the development of the sector. Based on theoretical background, mainly focused on tourism development and its fundamentals, the value and use of foreign languages today, and the results of the questionnaires conducted, it can be inferred that the use of languages in the tourism and hospitality sector play, in fact, a very important role in the success of the professional activity, since the use of language makes contact with the tourist–client closer, thus creating an immediate relationship of trust. In short, it is argued that understanding and/or mastery of foreign languages confer multiple advantages and are an invaluable asset that has to be increasingly developed today. In an interdisciplinary perspective, the present manuscript presents inputs for tourism and hotel management. At the end, guidelines for future work will be presented.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Ferreira J., Sousa B.: Experiential marketing as leverage for growth of creative tourism: a co-creative process. In: Rocha Á., Abreu A., de Carvalho J., Liberato D., González E., Liberato P. (eds.) Advances in Tourism, Technology and Smart Systems. Smart Innovation, Systems and Technologies, vol. 171. Pp. 567–577, Springer, Singapore (2020). https://doi.org/10.1007/978-981-15-2024-2_49
Silva, A.F.; Brandão, F., Sousa, B.: Turismo urbano e sustentabilidade social: uma reflexão para o future. Revista Turismo & Desenvolvimento 36, 427–435 (2021). https://doi.org/10.34624/rtd.v1i36.8193
Brandão, F., Costa, C., Buhalis, D.: Tourism innovation networks: a regional approach. Eur. J. Tourism Res. 18(1), 33–56 (2018)
Sousa, B., Casais, B., Malheiro, A., Simões, C.: A experiência e o marketing turístico em contextos religiosos e de peregrinação: o caso ilustrativo dos Caminhos de Santiago. Revista Turismo & Desenvolvimento 27/28, 789–800 (2017). e-ISSN 2182–1453.
Vignati, F.: Gestão de Destinos Turísticos: como atrair pessoas para pólos, cidades e países. Senac, Rio de Janeiro (2008)
Lonardi, S., Unterpertinger, Y.: The relevance of intangible cultural heritage and traditional languages for the tourism experience: the case of Ladin in South Tyrol. Sustainability 14(5), 2729 (2022)
Sousa, B., Rocha, A.T.: The role of attachment in public management and place marketing contexts: a case study applied to Vila de Montalegre (Portugal). Int. J. Publ. Sector Perform. Manag. 5(2), 189–205 (2019). https://doi.org/10.1504/IJPSPM.2019.099094
Ramos, D., Malta, A., Costa, C.: Turismo, património e arquitetura vernacular: o caso da região da Gândara. Revista Turismo & Desenvolvimento 35, 77–95 (2021)
Buhalis, D., Costa, C., (Eds.).: Tourism Management Dynamics: Trends, Management And Tools. Routledge (2006)
Majeed, S., Gon Kim, W.: Emerging trends in wellness tourism: a scoping review. J. Hospitality Tour. Insights 6(2), 853–873 (2023)
Liberato, P., Alen, E., Liberato, D.: Smart tourism destination triggers consumer experience: the case of Porto. Eur. J. Manag. Bus. Econ. 27(1), 6–25 (2018)
Alves, G.M., Sousa, B.M., Machado, A.: The role of digital marketing and online relationship quality in social tourism: a tourism for all case study. In: Santos, J., Silva, Ó. (eds.), Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries, pp. 49–70. IGI Global, Hershey, PA (2020). https://doi.org/10.4018/978-1-5225-9783-4.ch003
Bury, J., Oka, T.: Undergraduate students’ perceptions of the importance of English in the tourism and hospitality industry. J. Teach. Travel Tour. 17(3), 173–188 (2017)
Bobanovic, M.K., Grzinic, J.: The importance of English language skills in the tourism sector: a comparative study of students/employees perceptions in Croatia. Almatourism J. Tour. Cult. Territorial Dev. 2(4), 10–23 (2011)
Kim, T.Y., Kim, Y.K.: Initial career motives and demotivation in teaching English as a foreign language: cases of Korean EFLTeachers. Porta Linguarum: revista internacional de didáctica de las lenguas extranjeras 24, 77–92 (2015)
Neeley, T.: The Language of Global Success How a Common Tongue Transforms Multinational Organizations. Princeton University Press, Princeton, NJ (2017)
Pace, M.: Language proficiency and the tourism industry—a key combination. Insider 3(12), 45–53 (2015)
Ainin, S., Feizollah, A., Anuar, N.B., Abdullah, N.A.: Sentiment analyses of multilingual tweets on halal tourism. Tour. Manag. Perspect. 34, 100658 (2020)
Ethnologue.: Languages of the World. Acedido em 15 de março de 2019, em (2018). https://www.ethnologue.com/
Pereira, I.: As línguas aplicadas no turismo em espaço rural. Universidade de Aveiro, Aveiro, Dissertação. Departamento de Línguas e Cultura (2010)
Maci, S., Sala, M., Vičič, Š.: The language of tourism: an introduction to the topical issue. Scripta Manent 1–5 (2018)
Zahedpisheh, N., Saffari, N.: English for tourism and hospitality purposes (ETP). Engl. Lang. Teach. 10(9), 86 (2017)
Morishita, S.: Hospitality management to welcome foreign guests in the Japanese lodging industry. Int. J. Soc. Bus. Sci. 15(2), 184–188 (2021)
Mantra, I.B.N., Widiastuti, I.A.M.S., Handayani, N.D., Pramawati, A.A.I.Y.: English Language urgency for tourism and hospitality employees to boost global economy. PalArch’s J. Archaeol. Egypt/Egyptol. 17(7), 5458–5469 (2020)
Ghany, S.Y.A., Latif, M.M.A.: English language preparation of tourism and hospitality undergraduates in Egypt: does it meet their future workplace requirements? J. Hosp. Leis. Sport Tour. Educ. 11(2), 93–100 (2012)
Hsu, L.: Effectiveness of English for specific purposes courses for non-English speaking students of hospitality and tourism: a latent growth curve analysis. J. Hosp. Leis. Sport Tour. Educ. 15, 50–57 (2014)
Hung, K., Wang, S., Guillet, B.D., Liu, Z.: An overview of cruise tourism research through comparison of cruise studies published in English and Chinese. Int. J. Hosp. Manag. 77, 207–216 (2019)
Lanznaster, L., da Silva, M.: A gente dá um jeito!”: percepções do setor de recepção sobre a língua inglesa em hotéis de grande porte em Florianópolis. Caderno Virtual de Turismo 18(1) (2018)
Grönroos, C.: Marketing: gerenciamento e serviços. Campus, Rio de Janeiro (2004)
Kapiki, S.: Quality management in tourism and hospitality: an exploratory study among tourism stakeholders. Int. J. Econ. Pract. Theories 2(2) (2012)
McCabe, S.: Marketing Communications in Tourism & Hospitality: Concepts, Strategies and Cases. Butterworth-Heinemann, Oxford (2009)
Acknowledgements
This work was financially supported by the Research Unit on Governance, Competitiveness and Public Policies (UIDB/04058/2020) + (UIDP/04058/2020), funded by national funds through FCT-Fundação para a Ciência e a Tecnologia
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2024 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
About this paper
Cite this paper
Coelho, D., Ramos, D., Sousa, B.B. (2024). The Importance of Foreign Language Mastery in the Tourism Sector. In: Abreu, A., Carvalho, J.V., Liberato, P., Monroy, H.C. (eds) Advances in Tourism, Technology and Systems. ICOTTS 2023. Smart Innovation, Systems and Technologies, vol 383. Springer, Singapore. https://doi.org/10.1007/978-981-99-9765-7_6
Download citation
DOI: https://doi.org/10.1007/978-981-99-9765-7_6
Published:
Publisher Name: Springer, Singapore
Print ISBN: 978-981-99-9883-8
Online ISBN: 978-981-99-9765-7
eBook Packages: Intelligent Technologies and RoboticsIntelligent Technologies and Robotics (R0)