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Corporate Entrepreneurship and Organizational Success: Strategic Flexibility as a Mediator in the Jordanian Pharmaceutical Industry

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Research on Islamic Business Concepts (GIMAC 2022)

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Abstract

This research aimed to investigate the effect of corporate entrepreneurship on organizational success in the Jordanian pharmaceutical industry with the mediating role of strategic flexibility. The research consists of independent variables represented by the corporate entrepreneurship factors (Creativity, Innovation, Risk-taking, and Pro-activeness). Organizational success is the dependent variable, and Strategic flexibility is the mediating variable. In order to demonstrate the relationships between independent, dependent, and mediating variables, a quantitative approach was employed to gather primary data through a research questionnaire, which was distributed to selected pharmaceutical manufacturing firms in Jordan. The research population consists of 12 pharmaceutical firms, which are members of (JAPM). And the sample is purposive of approximately 320 employees from the top and middle management levels. The number of respondents was 211. The data were analyzed using SPSS (28) and AMOS (26) by confirmatory factor analysis, descriptive analysis, and structural equation modeling (SEM) tools. The data analysis results found a significant positive influence of corporate entrepreneurship on organizational success; also, all components of corporate entrepreneurship have a significant impact on organizational success. Strategic flexibility has a partial mediating effect on the relationship between corporate entrepreneurship and organizational success. This research adds to the practical and academic knowledge, where the research model was the first attempts to investigate the effect of corporate entrepreneurship on organizational success in the Jordanian pharmaceutical industry. It results in many implications for strategic choices development, such as focusing on corporate entrepreneurship dimensions to improve organizational success. The findings of this research give essential suggestions for decision-makers, managers, and those hoping to support and improve corporate entrepreneurship in Jordanian firms.

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Authors and Affiliations

  1. Business Administration Department, Princess Sumaya University for Technology (PSUT), Amman, Jordan

    Belal Said

  2. E-Marketing and Social Media Department, Princess Sumaya University for Technology (PSUT), Amman, Jordan

    Alaeddin Ahmad

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  1. Belal Said
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  2. Alaeddin Ahmad
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Correspondence to Belal Said .

Editor information

Editors and Affiliations

  1. South East European University, Tetovo, North Macedonia

    Veland Ramadani

  2. King Talal School of Business Technology, Princess Sumaya University for Technology, Amman, Jordan

    Baker Alserhan

  3. ICD Business School, Paris, France

    Léo-Paul Dana

  4. South East European University, Tetovo, North Macedonia

    Jusuf Zeqiri

  5. Karabük University, Karabük, Türkiye

    Hasan Terzi

  6. Alanya Alaaddin Keykubat University, Antalya, Türkiye

    Mehmet Bayirli

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Said, B., Ahmad, A. (2023). Corporate Entrepreneurship and Organizational Success: Strategic Flexibility as a Mediator in the Jordanian Pharmaceutical Industry. In: Ramadani, V., Alserhan, B., Dana, LP., Zeqiri, J., Terzi, H., Bayirli, M. (eds) Research on Islamic Business Concepts. GIMAC 2022. Springer Proceedings in Business and Economics. Springer, Singapore. https://doi.org/10.1007/978-981-99-5118-5_10

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