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The Importance of Fashion Events in the City of Oporto: The Fashion Industry Perspective

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Advances in Tourism, Technology and Systems (ICOTTS 2020)

Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 209))

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Abstract

The aim of this study is to analyse the relationship between fashion events and the tourism sector, focusing on how this relationship can also affect the development of the fashion industry. On the empirical side, using a qualitative methodology, the research presents a case study, investigating the relationship between the fashion events in the city of Oporto and the development of the Portuguese fashion industry. The main findings show how fashion events contribute to the evolution of exportation of Portuguese fashion products, as well as the positive development of the valorisation of Portuguese fashion by foreign buyers, highlighting the strong synergy and the mutual influence between fashion events and the positive development of Portuguese fashion industry. In terms of managerial implications, the authors suggest the existence of a mutual effect between the fashion events in the city of Oporto and the success of Portuguese fashion industry, in terms of influence on consumer’s behaviour concerning the Portuguese fashion products.

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Acknowledgments

The authors acknowledge the financial support of CiTUR, R&D unit funded by the FCT – Portuguese Foundation for the Development of Science and Technology, Ministry of Science, Technology and Higher Education, under the scope of the project UID/BP/04470/2020.

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Authors and Affiliations

  1. School of Hospitality and Tourism of Polytechnic Institute of Porto (ESHT), and CiTUR Researcher (Centre for Tourism Research, Development, and Innovation), Rua D. Sancho I, 981, 4480-876, Vila do Conde, Portugal

    Dália Liberato & Pedro Liberato

  2. School of Hospitality and Tourism of Polytechnic Institute of Porto (ESHT), Rua D. Sancho I, 981, 4480-876, Vila do Conde, Portugal

    Benedita Barros e Mendes

Authors
  1. Dália Liberato
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  2. Benedita Barros e Mendes
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  3. Pedro Liberato
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Corresponding author

Correspondence to Dália Liberato .

Editor information

Editors and Affiliations

  1. Institute of Accounting and Administration of Porto (ISCAP), Polytechnic of Porto, São Mamede de Infesta, Portugal

    António Abreu

  2. School of Hospitality and Tourism, Polytechnic Institute of Porto, Vila do Conde, Portugal

    Dália Liberato

  3. Facultade de Ciencias Empresariais e Turismo As Lagoas, University of Vigo, Ourense, Spain

    Elisa Alén González

  4. Universidad de Cartagena, Cartagena, Colombia

    Juan Carlos Garcia Ojeda

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Liberato, D., Mendes, B.B.e., Liberato, P. (2021). The Importance of Fashion Events in the City of Oporto: The Fashion Industry Perspective. In: Abreu, A., Liberato, D., González, E.A., Garcia Ojeda, J.C. (eds) Advances in Tourism, Technology and Systems. ICOTTS 2020. Smart Innovation, Systems and Technologies, vol 209. Springer, Singapore. https://doi.org/10.1007/978-981-33-4260-6_25

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