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The Online Presence and Communication of a Destination by the Tourist Entities of the Terras de Trás-os-Montes

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Advances in Tourism, Technology and Systems (ICOTTS 2020)

Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 209))

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Abstract

Local communities are taking an increasingly major role in communicating a destination in terms of contact with tourists. Based on the assumption that tourist entities and agents are part of this community, we can assume that it is necessary for the territorial marketing regulator to promote the involvement of this local community. This is even more justified by the ability of these communities to influence tourists, especially in terms of building the image of a destination. This communication is increasingly generated through information and communication technologies (ICT), namely social networks. To analyze the communication contribution of the tourist entities of the Trás-os-Montes lands, an analysis was carried out on the online presence and its way of communicating the region.

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Author information

Authors and Affiliations

  1. Instituto Politécnico de Bragança, Campus de Santa Apolónia, 5300-253, Bragança, Portugal

    Madalena Marinho

  2. UNIAG (Applied Management Research Unit), Instituto Politécnico de Bragança, Campus de Santa Apolónia, 5300-253, Bragança, Portugal

    Elisabete Paulo Morais & Ricardo Correia

Authors
  1. Madalena Marinho
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  2. Elisabete Paulo Morais
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  3. Ricardo Correia
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Corresponding author

Correspondence to Madalena Marinho .

Editor information

Editors and Affiliations

  1. Institute of Accounting and Administration of Porto (ISCAP), Polytechnic of Porto, São Mamede de Infesta, Portugal

    António Abreu

  2. School of Hospitality and Tourism, Polytechnic Institute of Porto, Vila do Conde, Portugal

    Dália Liberato

  3. Facultade de Ciencias Empresariais e Turismo As Lagoas, University of Vigo, Ourense, Spain

    Elisa Alén González

  4. Universidad de Cartagena, Cartagena, Colombia

    Juan Carlos Garcia Ojeda

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Marinho, M., Morais, E.P., Correia, R. (2021). The Online Presence and Communication of a Destination by the Tourist Entities of the Terras de Trás-os-Montes. In: Abreu, A., Liberato, D., González, E.A., Garcia Ojeda, J.C. (eds) Advances in Tourism, Technology and Systems. ICOTTS 2020. Smart Innovation, Systems and Technologies, vol 209. Springer, Singapore. https://doi.org/10.1007/978-981-33-4260-6_18

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