Abstract
Vandermerwe and Rada (Eur Manage J 6:314–324, 1989) raised the concept of servitization for the manufacturing industry as modern manufacturing enterprises providing customer-centered and integrated packages or bundles, rather than just selling goods. Such a bundle can consist of tangible products, user supports, information, and knowledge, out of which service plays the leading role in engaging the needs of customers and is the main source of added value.
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Wang, J., Kosaka, M., Xing, K. (2016). Introduction. In: Wang, J., Kosaka, M., Xing, K. (eds) Manufacturing Servitization in the Asia-Pacific. Springer, Singapore. https://doi.org/10.1007/978-981-287-757-4_1
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