Abstract
At present, the growth of traditional business of operators is slowing down, the communication market has entered the stock area, and the trend of industry in-volume is becoming more and more significant. Only by expanding business scope and reconstructing business model can we break through the revenue ceiling of communication industry and realize value-added. In this paper, we propose a process of business circle attraction based on deep packet inspection(DPI), which not only opens up new realization channels, but also improves user stickiness of its own products and achieves win-win cooperation with business circle merchants. DPI technology helps construct user profile by capturing data of user network behavior and moving track. It enables to realize the recommendation of users and merchants with the help of word2vec. Then, we use real data to introduce the attraction process. It demonstrates that operators can effectively develop the 2B market with their own big data capabilities.
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Zhang, W. et al. (2023). Business Circle Attraction Based on DPI. In: Wang, Y., Liu, Y., Zou, J., Huo, M. (eds) Signal and Information Processing, Networking and Computers. ICSINC 2022. Lecture Notes in Electrical Engineering, vol 996. Springer, Singapore. https://doi.org/10.1007/978-981-19-9968-0_133
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DOI: https://doi.org/10.1007/978-981-19-9968-0_133
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