Skip to main content
SpringerLink
Log in

Digital Activism on YouTube. The Representation of Power and Counter-Power Relations in a Video Activism Piece During the Second Round of the 2021 Presidential Elections in Peru

  • Conference paper
  • First Online:
Communication and Applied Technologies

Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 318))

  • 470 Accesses

Abstract

Digital media has become a fundamental part of today's communication, and video activism is no stranger to this. This research analyzes the video “Elecciones generales 2da vuelta”, by the digital animator POLOVERDE ART, from a sociological perspective. This piece of digital activism, uploaded to YouTube, satirically narrates the political-electoral situation in Peru during 2021. This article seeks to delve into the relations of power and counter-power embodied in this video, investigating the video's comments on the platform. The methodology is based on social constructivism and thematic analysis, through which rejection of the electoral candidates was identified, as well as the congress, while the then president was supported by YouTube users. This concludes that, in this piece of digital activism, the traditional roles of power and counter-power are inverted, showing a president as a symbol of counter-power, while the opposition comes to represent power, within a technological environment of free opinion.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 259.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 329.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 329.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

References

  1. Muñoz, J., Montané, A.: Construir puentes entre la justicia global y la educación transformadora. Izquierdas 1–18 (2022)

    Google Scholar 

  2. Schwartz, M., Sánchez, E.: Estos son los movimientos sociales que cambiaron el mundo. https://bit.ly/2ReYjDi

  3. Redacción, E.C.: Resultados ONPE 100% actas contabilizadas: Pedro Castillo 50.125% y Keiko Fujimori 49.875% (2021). https://bit.ly/3B2LFIQ

  4. Poloverde Art: Elecciones generales 2da vuelta. YouTube, Perú (2021)

    Google Scholar 

  5. Hernández, R., Fernández, C., Baptista, P.: Metodología de la investigación. McGraw-Hill (2010)

    Google Scholar 

  6. Castells, M.: Redes de indignación y esperanza. Alianza Editorial (2012)

    Google Scholar 

  7. Bourdieu, P., Passeron, J.C.: La reproducción: elementos para una teoría del sistema de enseñanza. Laia (1970)

    Google Scholar 

  8. Foucault, M.: Vigilar y castigar: nacimiento de la prisión. Siglo Veintiuno (1975)

    Google Scholar 

  9. Sierra, F., Montero, D.: Videoactivismo y movimientos sociales. Teoría y praxis de las multitudes conecta-das. Gedisa (2015)

    Google Scholar 

  10. Nos, E., Farné, A.: Videoactivismo digital como comunicación para el cambio so-cial pacífico: estrategias narrativas y discursos sociales en United for Global Change. In: Teoría y praxis de las multitudes conectadas, pp. 141–166. Gedisa (2015)

    Google Scholar 

  11. Creswell, J., Poth, C.: Qualitative Inquiry and Research Design: Choosing Among Five Approaches. SAGE (1997)

    Google Scholar 

  12. Berger, P., Luckman, T.: La construcción social de la realidad. Amorrortu (1968)

    Google Scholar 

  13. Braun, V., Clarke, V.: Using thematic analysis in psychology. Qual. Res. Psychol. 3, 77–101 (2006). https://doi.org/10.1191/1478088706qp063oa

    Article  Google Scholar 

  14. Betrián, E., Galitó, N., Jové, G., Maraculla, M.: La triangulación múltiple como es-trategia metodológica. REICE 11, 5–24 (2013)

    Google Scholar 

  15. Gestión, R.: JNE rechazó 10 nuevas apelaciones presentadas tras la segunda vuelta electoral (2021). https://bit.ly/3He6jd

  16. la República: Macri admite que Castillo ganó porque Fujimori “tenía un fuerte re-chazo” en Perú (2021). https://bit.ly/3CfrS9G

  17. López, A.: La era digital del anime japonés. Hist. Comun. Soc. 18 (2014). https://doi.org/10.5209/rev_HICS.2013.v18.43999

  18. Magro-Vela, S., Puebla-Martínez, B., Baraybar-Fernández, A.: Los openings, ante-sala del relato de ficción en televisión: identidad y marca. Rev. Comun. 19, 175–191 (2020). https://doi.org/10.26441/RC19.2-2020-A10.1

  19. Bordwell, D., Thompson, K.: El arte cinematográfico. Paidós (1995)

    Google Scholar 

  20. Buelvas, L., Benedetti, L.: De la épica al anime: viejos y nuevos caminos de la figu-ra heroica. Vistas al Patio 6, 115–130 (2012)

    Google Scholar 

  21. Celigueta Comerma, G., Martínez Mauri, M.: ¿Textiles mediáticos? Investigar sobre activismo indígena en Panamá, Guatemala y el espacio Web 2.0. Rev. Esp. Antropol. Am. 50, 241–252 (2020). https://doi.org/10.5209/reaa.70367

  22. Ferrari Haines, A.E., Angulo, M.J.A.: Elecciones presidenciales peruanas 2016: La fuerza del antifujimorismo. Conjuntura Austral. 7, 67 (2016). https://doi.org/10.22456/2178-8839.67695

  23. García, C., Gutiérrez, M.: Ciberactivismo: Elemento articulador del Movimiento In-dígena del Cauca, Colombia. Rev. Cien. Soc. 26, 193–205 (2021). https://doi.org/10.31876/rcs.v27i1.35306

  24. Ramos, C.A.: Los paradigmas de la investigación científica. Av. Psicol. 23, 9–17 (2015). https://doi.org/10.33539/avpsicol.2015.v23n1.167

Download references

Author information

Authors and Affiliations

  1. Universidad Peruana de Ciencias Aplicadas, Lima, Peru

    G. M. Rantes-García & V. O. Vite-León

Authors
  1. G. M. Rantes-García
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. V. O. Vite-León
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to G. M. Rantes-García .

Editor information

Editors and Affiliations

  1. Universidade de Santiago de Compostela, Santiago de Compostela, Spain

    Paulo Carlos López-López

  2. Universidad del Rosario, Bogotá, Colombia

    Daniel Barredo

  3. Universidad Politécnica Salesiana, Cuenca, Ecuador

    Ángel Torres-Toukoumidis

  4. Universidad Politécnica Salesiana, Cuenca, Ecuador

    Andrea De-Santis

  5. Universidad Militar de Nueva Granada, Bogotá, Colombia

    Óscar Avilés

Rights and permissions

Reprints and permissions

Copyright information

© 2023 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Rantes-García, G.M., Vite-León, V.O. (2023). Digital Activism on YouTube. The Representation of Power and Counter-Power Relations in a Video Activism Piece During the Second Round of the 2021 Presidential Elections in Peru. In: López-López, P.C., Barredo, D., Torres-Toukoumidis, Á., De-Santis, A., Avilés, Ó. (eds) Communication and Applied Technologies. Smart Innovation, Systems and Technologies, vol 318. Springer, Singapore. https://doi.org/10.1007/978-981-19-6347-6_17

Download citation

Publish with us

Policies and ethics

Search

Navigation