Abstract
Design consideration for tailoring users’ decision-making experiences is viewed as an important factor towards more highly user-centred and personalised human-product interactions (HPIs). In this paper, we aim to establish a foundation for a new design approach by presenting the set-up of the development and validation of a new measurement scale on users’ decision-making tendency, maximising and satisfying. From behavioural science, we extend the recent discussion on these individual differences between maximisers who tend to expect the greatest amount of benefit from every daily opportunity and satisfiers who tend to feel happy with their choices as long as they think they are good enough. We developed an initial pool of the decision-making tendency measurements based on previous literature and a focus group interview. To modify the initial pool of measurements, we conducted (1) random probes with three researchers and (2) standard scaling procedures with eight external judges. Furthermore, we tested the reliability of the scale by calculating Cronbach alpha and test-retest reliability. We expect that these findings provide a grounding for future design research and practices in terms of implementing users’ decision-making tendency for personalised HPIs.
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This work was supported by the Ministry of Education of the Republic of Korea, the National Research Foundation of Korea (NRF-2020S1A5A2A03045893), and Cornell Center for Social Sciences.
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Shin, Y., Kim, C., Yoon, J. (2022). Development of a Scale to Measure Decision-Making Tendency in Human-Product Interactions. In: Bruyns, G., Wei, H. (eds) [ ] With Design: Reinventing Design Modes. IASDR 2021. Springer, Singapore. https://doi.org/10.1007/978-981-19-4472-7_11
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