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Managing Innovation in Organisations

Fostering an Entrepreneurial Approach

  • Textbook
  • © 2022

Overview

Authors:
  1. Vanessa Ratten

    1. La Trobe University, Bundoora, Australia

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  • Provides an innovation action plan for organisations
  • Gives examples of ways to implement innovation in an organisational context
  • Provides different types of innovation examples from service, technology to process in an organisational context

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Table of contents (9 chapters)

  1. Front Matter

    Pages i-xix
    Download chapter PDF

  2. Managing Innovation

    • Vanessa Ratten
    Pages 1-14

  3. Types of Innovation and Innovation Failure

    • Vanessa Ratten
    Pages 15-27

  4. Innovation Ecosystems

    • Vanessa Ratten
    Pages 29-41

  5. Resilience and Innovation

    • Vanessa Ratten
    Pages 43-53

  6. Entrepreneurial Innovation and Strategy

    • Vanessa Ratten
    Pages 55-66

  7. Social Marketing Innovation

    • Vanessa Ratten
    Pages 67-80

  8. Green and Eco-Innovation

    • Vanessa Ratten
    Pages 81-94

  9. Artificial Intelligence Innovation

    • Vanessa Ratten
    Pages 95-105

  10. Innovation Trends

    • Vanessa Ratten
    Pages 107-121
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Keywords

About this book

This book explores how organisations need to manage their innovation processes in order to compete in the global marketplace. Innovation is essential to the ongoing competitiveness of organisations but can be difficult to capture and disseminate. This book states that there needs to be guidelines about how to manage innovation in an organisational context. This includes focusing on different types of innovation from incremental to radical. This book will focus on ways to manage innovation from incorporating it into organisational practices to implementing it into beneficial partnerships. Each chapter in the book focuses on a different aspect of innovation from how to communicate ideas to commercialising innovation. 

Authors and Affiliations

  • La Trobe University, Bundoora, Australia

    Vanessa Ratten

About the author

Vanessa Ratten is an Associate Professor of Entrepreneurship and Innovation at La Trobe University (Australia). She is the Program Director of the Masters of Management and teaches Corporate Venturing and Managing Innovation. She has published seven sole authored books including Sport Entrepreneurship: Developing and Sustaining an Entrepreneurial Sports Culture (Springer). She has also edited more than twenty books including Entrepreneurship and the Community: A Multidisciplinary Perspective on Creativity, Social Challenges, and Business (Springer).

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