Abstract
The developments of short videos appear poised for growth. As image communication, short video presents an ecological chain development mode from content to platform, then to users, and finally to the formation of market influence. In this commercialized ecosystem, visual metaphor, which exists in artificial media using visual images, has become a set of strategies to stimulate insight. At the same time, visual metaphor is also a tool for users to think. Visual metaphor plays an important role in short video communication. This paper takes “happy country leaders program” on SnackVideo as the research object and applies the case analysis method to explore the generation mechanism and performance characteristics of metaphor mechanism in the theoretical perspective of visual metaphor, so as to provide useful references for the development of short videos.
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Zhang, X. (2022). Visual Metaphor of the Short Video Eco-System. In: Hung, J.C., Yen, N.Y., Chang, JW. (eds) Frontier Computing. FC 2021. Lecture Notes in Electrical Engineering, vol 827. Springer, Singapore. https://doi.org/10.1007/978-981-16-8052-6_25
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DOI: https://doi.org/10.1007/978-981-16-8052-6_25
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