Abstract
Application of Innovative Technology (IT) has significantly altered the policy, structure, strategy and role of the tourism and hospitality industry and its associated institutions around the world. If applied successfully, IT works as the driving force for tourism and hospitality development and competitiveness. Considering these, this chapter aims to explore how innovative technological application is advocating the tourism and hospitality industry in the context of a developing country, Bangladesh. In addressing the chapter aim, a brief overview of the tourism and hospitality industry of Bangladesh is covered and then the degree to which innovative technologies are being adopted by the stakeholders associated with the tourism and hospitality industry is explored based on the secondary literature studies. Finally, the chapter closely looked into the paradigm shift in the tourism and hospitality industry of Bangladesh that is likely to occur in near future as a result of technological innovation, and also highlighted the probable challenges to be faced by the tourism and hospitality industry of Bangladesh due to COVID-19 pandemic, while proposing several technological solutions to tackle such challenges. The chapter sets a benchmark for the policymakers, stakeholders of the tourism and hospitality industry in Bangladesh.
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Bappy, T.A., Avi, M.A.R. (2021). Technological Innovation Application in the Tourism and Hospitality Industry of Bangladesh. In: Hassan, A. (eds) Technology Application in the Tourism and Hospitality Industry of Bangladesh . Springer, Singapore. https://doi.org/10.1007/978-981-16-2434-6_4
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