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A Location-Based Solution for Social Network Service and Android Marketing Using Augmented Reality

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Advances in Computer Science and Ubiquitous Computing

Part of the book series: Lecture Notes in Electrical Engineering ((LNEE,volume 715))

Abstract

This study aims to make it possible for one to share different feelings at the same location through a location-based SNS which is dissimilar to the existing SNS systems. A common platform such as a neighborhood store explorer guides the user by marking the nearby stores based on his/her location but the proposed application can provide some additional information including the reputation or relevant facts through augmented reality (AR) when he/she photograph a specific mark or image with a mobile device for recognition. A location-based Android marketing solution utilizing Vumark AR is proposed in this study where a similar operation method used for the existing RFID and QR code-based systems is adopted to the Vumark-based approach. Vuforia API is used as the main library to store the target marks or images into the database for recognition and present necessary information on a mobile device screen when required.

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Acknowledgements

This work was supported by the This research was supported by the MSIT (Ministry of Science and ICT), Korea, under the ITRC (Information Technology Research Center) support program (IITP-2019-2014-1-00743) supervised by the IITP (Institute for Information & communications Technology Planning & Evaluation). Also, this work was supported by the National Research Foundation of Korea (NRF, grant no. 2017R1C1B5077157) funded by the Korean government (MSIT).

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Correspondence to Yeong-Seok Seo .

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Huh, JH., Seo, YS. (2021). A Location-Based Solution for Social Network Service and Android Marketing Using Augmented Reality. In: Park, J.J., Fong, S.J., Pan, Y., Sung, Y. (eds) Advances in Computer Science and Ubiquitous Computing. Lecture Notes in Electrical Engineering, vol 715. Springer, Singapore. https://doi.org/10.1007/978-981-15-9343-7_80

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  • DOI: https://doi.org/10.1007/978-981-15-9343-7_80

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-15-9342-0

  • Online ISBN: 978-981-15-9343-7

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