Abstract
With the upgrading of consumption, the demand for consumer quality has been continuously improved, which has brought strong demand guidance and huge market for e-commerce. The development of rural e-commerce provides a huge demand for consumption upgrades in rural areas, and also provides a broad market for e-commerce companies, thereby promoting the sustainable development of the entire industry. This paper starts with the development of rural e-commerce and builds a rural e-commerce data service platform, which is explained from the construction of infrastructure services and big data analysis platform. On this basis, the further development of rural e-commerce benefits from big data analysis and application. Finally, from the improvement of rural e-commerce infrastructure, network-based facilities construction, building agricultural products features and brands, strengthening the introduction and training of electric merchants, etc., to improve the development space of rural e-commerce, to achieve farmers’ income, electronic. The business industry is growing rapidly.
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Acknowledgements
Jiangsu University Philosophy and Social Science Research Fund Project “Research on Innovation Mechanism of Rural E-Commerce Development Model Based on Synergistic Effect”. Project number: 2019SJA1475; First Level Key Built Discipline Projects of the Business Administration under Jiangsu Provincial “the 13th Five-Year Plan”. Project number: SJY201609; Nantong Institute of Research professor and doctoral research project (201823).
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Feng, Z. (2020). Rural E-commerce Development Under the Background of Big Data. In: Atiquzzaman, M., Yen, N., Xu, Z. (eds) Big Data Analytics for Cyber-Physical System in Smart City. BDCPS 2019. Advances in Intelligent Systems and Computing, vol 1117. Springer, Singapore. https://doi.org/10.1007/978-981-15-2568-1_55
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DOI: https://doi.org/10.1007/978-981-15-2568-1_55
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