‘To Study Information, Education, and Communication (IEC) Campaign as a Tool to Spread Awareness in Understanding the Support of 3R Concept for Waste Minimization in Indore City as the Cleanest City of India’

Abstract

To build a mind-set of householders for waste minimization through awareness is becoming an important aspect in cities, especially after the mission given by the Prime Minister ‘Swachh Bharat Mission.’ Notwithstanding the fact that the message was given by the Father of the Nation—late Shri MK Gandhi, who always advocated that ‘Cleanliness is next to godliness’ but as we advanced in technology and to make ‘Swachh Bharat Mission’ more effective, IEC implementation was considered important to reduce, reuse, and recycle waste at source. Waste minimization can be achieved in an efficient way by focusing primarily on the principles of 3 Rs; i.e., reducing is choosing to use items with care to reduce the amount of waste generated. Reusing involves the repeated use of items or parts of items which still have usable aspects. Recycling means the use of waste itself as resources. However, constituted agendas for sustainable urban sanitation have always been a matter of controversy between the developed and the developing countries, which, respectively, adopted the ‘green’ or ‘clean’ agendas taken from 3 R Forum in Asia and Pacific, respectively. The urban council, which is the statutory authority to minimize waste in the city, was duty bound to play a leading role in addressing these critical issues including the organizing comprehensive programs with the other actors for zero waste city. Here, cleanliness is not to look charming, but to reduce diseases or fever like dengue or epidemic. In the research paper, an endeavor has been made to focus initially to ‘Indore, the cleanest city of India’ and around to conduct a pilot study and then to the whole nation. Research is based on three main parameters and tried to penetrate as deep as possible to see the reality of India. To conclude, suggestions have been given to follow the concept to make a clean and pride nation, with special reference to Indore City.