Abstract
The black history of 11th September 2001 opens up opportunities for Malaysia to welcome the blossoming numbers of Muslim tourists due to Islamophobia in western and non-Muslim countries. This great opportunity was grabbed by hospitality service providers such as hotels and restaurants in order to promote Malaysia to tourists by providing Halal and Islamic hospitality. Offering the tourists with a good package of halal vacation includes Halal resorts and hotels that serve only Halal foods and non-alcoholic drinks, separate pools, spa and leisure facilities for men and women. These services and facilities are available at Grand Blue Wave Hotel, Shah Alam. This study was carried out to evaluate the impact of Islamic values and spirituality that have been instilled in the relationship between knowledge management, market orientation and hotel performance in the aforementioned hotel. This hotel had been recognized with a number of Halal awards and offered 100% Halal services with the implementation of good spiritual elements. Data for this study was obtained from participant observation and in-depths interviews. It is strongly believed that this study will have a major impact on the existing theories in Knowledge Management (KM), Market Orientation (MO) and Hotel Performance (HP) with very strong rationales in measuring elements of Islamic values. The findings of this study could be the key points and motivational factors for other researchers, hoteliers, Ministry of Tourism and Malaysian Culture in transforming the tourism industry in Malaysia to higher levels in terms of productivity, image and performance to become innovative and efficient Halal world-class service provider.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Ala-Hamarneh. (2011). Islamic tourism: A long term strategy of tourist industries in the Arab world after 9/11. Centre for Research on the Arab World. Assessed on 8th December 2015 from http://www.staff.uni-mainz.de/alhamarn/Islamic%20Tourism%20-%20paper%20for%20BRISMES%202004.htm.
Adair, J. (2010). The Leadership of Muhammad. United States (US): Kogan Page.
Ameinfo. (2007). Shariah-compliant hotels rise in the Gulf. http://www.Ameinfo.Com/140356-more2.html. Accessed October 13, 2012.
Duman, T. (2011). Value of Islamic tourism offering: Perspectives from the Turkish experience, World Islamic Tourism. Forum (WITF, 2011), Kuala Lumpur, Malaysia. http://www.iais.org.my/icr/index.php/icr/article/viewFile/13/12. Accessed December 8, 2015.
Eid, R., El-Gohary, H. (2013). The impact of E-marketing use on small business enterprises’ marketing success: The case of UK companies. Service Industries Journal, 33(1): 31–50.
El-Gohary, Hatem. (2016). Halal tourism, is it really Halal? Tourism Management Perspectives, 19, 124–130.
Hadith 1: Acation are by Intention. A Resource to Learn & Study: 40 Hadith from Compiled by Imam Nawawi. http://40hadithnawawi.com/index.php/the-hadiths/hadith. Accessed August 3, 2017.
Hassan, A. R. (2007). Islamic tourism revisited, a note from the editor Islamic Tourism, 32(2), 1. http://www.islamictourism.com/PDFs/Issue%2032/English/2.pdf. Accessed December 5, 2015.
Herselman, S. (2001). Performance, motivation among employees of a wholesale company. South African Journal of Ethnology, 1(24), 1–10.
Henderson, J. C. (2010). Sharia-compliant hotels. Tourism and Hospitality Research, 10(3), 246–254.
Henderson, J. C. (2003). Managing Tourism and Islam in Peninsular Malaysia. Tourism Management, 24(4), 447–456.
Karakas, F. (2010). Spirituality and Performance in Organizations: A Literature Review. Journal of Business Ethics, 94, 89–106.
Mahamood, Siti Fatahiyah, & Mohamad, Rukiah. (2010). Perubatan Menurut Perspektif Islam. Kuala Lumpur: Mashi Publication Sdn Bhd.
Mahamood, Siti Fatahiyah, & Mahamood, Siti Mashitoh. (2016). Instilling Islamic Spirituality In Waqf For Higher Education . Selangor: IKAZ.
Nursanty, E. (2012). Halal Tourism, The New Product in Islamic Leisure Tourism and Architecture.
Okasha, Q. (2010). Sharia compliance hotel a framework for destination selection applied on Kuwait and UK. Thesis submitted in partial fulfillment of the requirements for the degree of masters of business administration, Maastricht school of management, Netherlands.
Razali, M. R., Abdullah, S., & Hassan, M. G. (2012). Developing a model for Islamic hotels: Evaluating opportunities and challenges. In International conference on knowledge, culture and society 2012 (ICKCS 2012), 29–30.
Rosenberg, P., & Choufany, H. M. (2009). Spiritual Lodging—The Shariah Compliant Hotel Concept. http://www.4hoteliers.com/4hots_fshw.php?mwi=4010. Accessed December 10, 2012.
Rotana. (2009). Rotana opens the Al Marwa Rayhaan by Rotana, Makkah. (Rotana Properties News). http://www.rotana.com/presspnewsdesc-1-5-10-117.htm. Accessed December 10, 2012.
Saad, H. E., Badran, N., & Abdel-Aleem, M. (2016). Sharia-compliant hotels in Egypt: Concept and challenges. Journal of Faculty of Tourism and Hotels, Fayoum University, 7(2).
Shakiry, A. S. (2015). The academy of Islamic tourism project. Islamic Tourism, 25, (September–October). http://www.itmitw.com/Articles/articles.php?issue=25. Accessed December 5, 2015.
Samori, Z., & Abdul-Rahman, F. (2013). Establishing Syariah compliance hotels in Malaysia: Identifying opportunities, exploring challenges. West East Journal of Social Science, 2(2), 95–108.
Starling, G. (1996). The changing environment of business (4th ed.). Cincinnati: South Western College Publication.
Tourism Malaysia Annual Report. (2009).
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2018 Springer Nature Singapore Pte Ltd.
About this paper
Cite this paper
Mahamood, S.F., Fikri, A., Muhamad Nor, N.S.N. (2018). Modelling Grand BlueWave Hotel in Managing Challenges of Islamic Hotel Performance (IHP): An Overview of the Islamic Spirituality Instilled. In: Muhammad Hashim, N., Md Shariff, N., Mahamood, S., Fathullah Harun, H., Shahruddin, M., Bhari, A. (eds) Proceedings of the 3rd International Halal Conference (INHAC 2016) . Springer, Singapore. https://doi.org/10.1007/978-981-10-7257-4_26
Download citation
DOI: https://doi.org/10.1007/978-981-10-7257-4_26
Published:
Publisher Name: Springer, Singapore
Print ISBN: 978-981-10-7256-7
Online ISBN: 978-981-10-7257-4
eBook Packages: Religion and PhilosophyPhilosophy and Religion (R0)