Abstract
This chapter focuses on the case of Geely Auto, a national carmaker originating in Zhejiang Province, also the most successful private carmaker in China. Geely Auto’s production model is based on a grassroots carmaker’s relentless struggle for survival in the face of central authorities’ regulations. With its barren land and a border with Taiwan, Zhejiang had long been neglected in national economic planning in the pre-reform era, giving rise to an active private economy since the market reform. Taizhou, a city in Zhejiang with a unique local industrial culture featuring machine making, became the birthplace of Geely Auto. However, as this type of spontaneous car production violates central regulations on industrial concentration, Geely Auto had to find its way towards a legitimate status in the market independently without any foreign partners.
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Feng, Q. (2018). Geely Auto, Pioneer Grassroots Automaker. In: Variety of Development. Palgrave, Singapore. https://doi.org/10.1007/978-981-10-5912-4_5
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DOI: https://doi.org/10.1007/978-981-10-5912-4_5
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