Abstract
Batik has been defined as a traditional cloth and the way of making cloth. This paper focuses on the second definition by exploring the co-creation process in creative tourism of batik and the impact of this tourist experience on tourism experiences and suppliers and the value of batik. This exploration is based on the case study research in Pekalongan, the member of the Creative Cities Network by UNESCO. This study found that regarding experience, the tourists interactively learn about batik guided by local artists. Additionally, they have a chance to apply traditional equipment of batik. In the end, the visitors can experience the authenticity of batik, effort in conserving batik, as well as learn the culture and identity of this city. This tourist activity can add the value of batik, not only as a traditional cloth but also as a memorable experience for visitors. Additionally, the artisan will shift their perspective on visitors, from an outsider who buys their products into a partner in making a unique/memorable experience.
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Damayanti, M., Latifah, L. (2017). Co-creation in Creative Tourism: Adding the Value of Batik. In: Silver, C., Marques, L., Hanan, H., Widiastuti, I. (eds) Proceedings of the 6th International Conference of Arte-Polis. Springer, Singapore. https://doi.org/10.1007/978-981-10-5481-5_31
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DOI: https://doi.org/10.1007/978-981-10-5481-5_31
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